Sportmadness puts out the turbo. Event franchises and a network of sports schools plan to discontinue the curriculum Fifty franchises signed, Which would mean doubling in 2021. Currently, the company has 35 operating franchises, which is ten more than at the end of 2021. After opening in Italy and Portugal, that has been joined by markets in Spain, Mexico, Luxembourg and Bolivia. , the company intends to continue to expand in Europe and Latin America.
Company founder Alejandro García explains, “We are very selective when it comes to signing contracts with partners, which limits our growth pace, we may be going a little slower than expected. Because we are betting on organic channels.” , Palco23. To
In Mexico, it has plans to expand to ten franchises, as well. landing in chile Through a corporate agreement, the second line of growth on which Spormadness is betting. “We want to develop not only with entrepreneurs, but also with companies in related sectors such as education or tourism and those who decide to create a new vertical to develop sports management in their country,” he says.
In Europe, the company plans to replicate the Spanish model and grow in Italy and Luxembourg, as well as landing here. France, Belgium and the Netherlands, In the background, Sportmadness also wants to reach out to the United Kingdom, the Nordic countries, Germany, Austria and Switzerland.
SportMadness forecasts a turnover of four million euros in 2022
By 2022, Sportmadness’s business is projected four million euros, which means doubling the income for 2021. For its part, the plant plans to close with a turnover of half a million euros, which will double last year’s figure. For this exercise, the company, which has sixty employees across all franchises and ten employees at headquarters, will not even turn a profit as it continues to invest.
“We are doubling our billing, at the end of the first semester we have already reached the combined billing of 2021, so we are doing quite well: the development in the line of events has been considered,” says Gacia. “The prospects are great for our franchisees, who are creating businesses and still have a lot of potential to grow in their regions.
The company has focused on active tourism.
In addition to the lines of events and academies, Sportmadness also has a focus on active tourism, “We have already managed two hostels and we realized that this is a vertical that makes sense: in the roller chain that we organize, 70% of the participants came from outside the province where they were held. it was done.”
Two weeks ago, a franchisee of the company took over the management of a tourist-sports complex in the municipality of Villanueva del Trabuco (Málaga). The center has an expected annual turnover of EUR 250,000 and the contract period is two years.
Founded in 2012 by Alejandro García, the Madrid-based company began its development with franchises in 2017 to accelerate its expansion into Spain and Latin America. Sportmadness has clients from public administrations, companies and educational centers through organizing extra-curricular activities, leagues and sports camps.
