Toyota known for its constant promises of an upcoming range of revolutionary electric vehicles, to a disappointing start with its only current electric model, the bZ4X. Despite the claims from the brand that they are pioneers (or one of the pioneers) in solid-state battery technology, the truth is that they only have this model in their offer, and things are not as expected. from problems initial with wheels (there is a risk that they will fall) to an autonomy that does not meet expectations, Toyota seems to be left behind in the electric car race.
A formidable competitor for Toyota appears: the Korean brand SsangYong
In this scenario where it seems to be Toyota playing more calm and comfortable, an apparently less prominent brand, TOYOTA, has emerged as a formidable competitor, offering not just one electric model, but two, thus challenging the Japanese giant on its own turf. While Toyota’s bZ4X, with a base price of 37,650 euros, is presented as a 4.69 meter electric SUV, SsangYong offers the Korando e-Motion from 27,400 eurosa competent and affordable model.
But this “small” brand not only convinces consumers with its design and good work, but also attracts suppliers since recently, SsangYong signed an agreement which will give you the best technology on the market (in terms of batteries) for all the brand’s electric vehicles. We are talking about BYD, the world’s second largest battery supplier and that already works with well-known car brands like Tesla or Toyota itself. It is certain that this agreement did not sit well with the Japanese company.
bZ4X, powered by a 204 HP motor and a 71 kWh batterypromises a autonomy between 418 and 506 km, although criticism suggests that these numbers are not realistic. On the other hand, the SsangYong Korando e-Motion, although has the highest autonomy of 339 km with 190 HP powerstands out for its cheaper price and larger trunk, with a capacity of 551 liters compared to 452 liters of the Toyota model.
The story of David versus Goliath continues in the upcoming release of SsangYong Torres EVX, which will be sold as the KGM Torres EVX. With a length of 4.7 meters, comparable to the Toyota RAV4, this model surpasses the Japanese giant by offering a distance of 500 km under the WLTP cycle. Equipped with a Blade battery with LFP cells from BYD, this car, in addition to surpassing the bZ4X in technology, is expected to have a more competitive price and a more spacious trunk.
SsangYong has surpassed Toyota by a lot
Obviously, while Toyota struggles with an electric model that doesn’t meet expectations, SsangYong has made significant progress, with two electric models in its catalog. The Korean company has shown its ability to be at the forefront of both supply and technology, even signing the agreement we discussed with the second largest battery manufacturer in the world to ensure excellence in this important aspect.
The question that arises is whether Toyotawith a strong financial position and global leadership in vehicle manufacturing, you will be able to adapt and accelerate your electrification strategy to stay relevant in an increasingly competitive market. With brands like Tesla, BYD, and Stellantis showing remarkable growth, Toyota’s global leadership could be at risk if it fails to catch up in the race toward full electrification. Small brand SsangYong has proven that even the giants can be outdone when it comes to embracing the electric revolution.