Although most people are somewhat familiar with the problems in the global supply chain, some Starbucks customers are still shocked – even incensed – at their inability to get their coffee exactly the way they want it.
“I was told they could not give me an extra chance to caramel because there was a national shortage,” said Nicole Brashear, a 24-year-old pharmacy student at the University of Louisiana in Monroe. icy caramel macchiato ordered with extra caramel drip late may. “I was just laughing and saying, ‘Is caramel not just sugar? ”
The problem for Starbucks is that it never just sold a simple cup of coffee. For many, the experience of visiting the chain is an indulgent treat.
Customers learn the language regarding sizes and specialty drinks and then share their customized beverage orders with 12 ingredients on social media. Many are looking forward to seasonal offerings, such as this summer’s Unicorn Cake Pop and Strawberry Funnel Cake Frappuccino, which are available for a limited time.
10 June 2021, 08:41 ET
Orders are not barked by number like other fast food chains, but are rather announced by name, indicating that customers are friends or part of the Starbucks Club, said Bryant Simon, a history professor at Temple University and author of “Everything But the Coffee “said. : Learn about America from Starbucks. ”
“Starbucks has done something remarkable: a very common product, taking coffee, and making it again as an identifier of class, culture, discernment and knowledge,” Simon said. “Starbucks is a way of conveying something about yourself to other people. Although it has become more complicated over time, the drink still says, ‘I deserve a break in my life. I can afford to waste money on coffee. ‘”
There were hints earlier that the issues could bubble up for Starbucks. In a late April call with Wall Street analysts, Kevin Johnson CEO Starbucks expressed concern about companies that are part of the supply chain struggling to hire staff.