It’s hard to know exactly how many car manufacturers exist in the world. Some talk of 480 thousand. I’m not sure there are many, but to give you an idea it’s a significant number, there are over 2,500 brands in the United States alone, today there are only 50 and of those we’ve probably never heard of 30 of them . , or more. The vast majority were born during or shortly after the start of the automobile era. Many saw the perspective in the recent invention and devoted time and money to it. As always, only the strongest survived. Today, when most people think the future lies in electric cars – something I have a particularly grave doubt about – Pandora’s box opens again and everyone wants a piece of the cake of people transportation, whether personally. Be it from, collectively or in small groups, including goods transport. And it represents a great offering, but also a great danger for consumers.
i’m so excited to drive a Raise Rivian, for example. I love the bold design, with the toy faces of the kids. Its load capacity and autonomy are impressive and those who have driven it say that it does it in an excellent way too. But I wouldn’t buy one even if I could. The problem isn’t the product, it’s the brand. In fact, it’s not even the brand, it’s its short time on the market and precarious outlook on life. what’s wrong with it. Right now, many if not all new brands are unknown, as are many that have been planted by the entrepreneurs who created and manage them, as much as by the consumers who buy their products.
In the future, Rivian, Lucid, or Lordstown may become the new General Motors, but they may also disappear like Saab, Pontiac, Austin, and others.
Problem for the old, which will be worse for the new
Many people who have had a car that has been out of production for a long time know how difficult it is to deal with a problem, find a mechanic who knows the vehicle and spend hours or days on the internet searching for answers that you can only find in England Can be found in , India or Thailand.
but who has rover 75 in mexico today, let’s sayAlthough you won’t find your spare parts at the corner store, at least you’ll likely find them by searching the internet. And see if someone with an abandoned car or spare parts in another country can get the auto part that will get their beloved car back on the road.
I understand that many will say that Tesla is proof that a new car company can flourish. And they are right. But remember that Tesla was practically a pioneer, a brand that decided to show that big companies, mainly the then Big 3 Americans, GM, Ford, and Chrysler, cared nothing or resources about Elon Musk’s future. were not paying. … and boy, has he managed to convince at least the entire automotive industry, if not the entire world, to jump aboard the electric cars boat. But now there are no pioneers, but many surfers who ride the wave created by Tesla and hope to balance on top of it until they reach the safe beach where they will sell their products. Will keep Needless to say, not all will.
The big unknown is knowing which ones do. Today it is the Chinese who are leading this fever of new brands emerging from the sewers. Some were smart enough to buy and revive Western brands, like SAIC with MG or Geely with Volvo. Others, such as Cheri (Chire in Mexico), are putting more and more brands on the market, such as Omoda, Jacoo, Jetour, and Axeed. And We don’t know, maybe they don’t know either, although they bet on it, if they’re going to survive at all.
Buying a used Mercury, Oldsmobile, Saab or Austin can be the result of passion, in order to finally have the car that we loved so much in its time and only now can have. But these are at least the brands that are likely to last a few years, even decades, in the market and have figured out how to survive, even if it isn’t easy. But imagine buying a beautiful, powerful and very expensive Lucid Air and tomorrow the company is gone. This would be what Americans call a “zombie” car. And I don’t think anybody wants to be with anybody.
(tagstu translate) Chire (T) Jacoo (T) Lucid Air
