The Steam Platform will stop using this Google measurement tool starting in July, as it is not in line with Valve’s current privacy policy.
When it comes to playing on PC or Steam deck, there is no doubt that the Steam platform is one of the most popular for gamers. This is because of its great offers, promotions, trial versions and other very useful features for developers.
The creator of a game can follow the performance of their title on Steam, either by analyzing the total audience in the official file, segmenting it, and thus looking for a better solution.
So far, Steam uses the Google tool which is the most used on the internet for this area. One of the reasons for this is that it uses a very intuitive interface.
However, Valve has decided to change Steam’s measurement tools. He has confirmed this in an official statement to Steamworks Development, referring to the development studio.
Starting in July, Steem will stop using Google Analytics tools, relying on its own measurement tools. Because
Steam drops Google Analytics
As we speak, Valve has decided that Steam will stop using Google Analytics as of July 1st. Instead, the company, headed by Gabe Newell, will use its own audience and market measurement tools.
On the official Steamworks development website, we can find out the reasons why Valve has made this change. This is strange, because Google Analytics is one of the most used tools in this area.
“As time went on, we realized that Google’s tracking solutions didn’t mesh well with our vision of customer privacy,” Valve’s statement read.
On the same day, Google launched a new version of its tool: Google Analytics 4, replacing the older Universal Analytics system. Despite this, Steam will not even use this updated version.
Why has he taken this decision? Simply put: Valve believes the audience breakdown offered by Google Analytics is too “intrusive” for users. In other words, this tool does not “align” with their privacy policies.
Instead, Valve is working on new features for its devices. For example, a full breakdown showing audiences by region.
”All the tools and features we discuss here are designed with player privacy in mind; Steam will continue to not share personally identifiable information.
In this way, the company believes that developers will be able to improve servers specific to a region or work on a specific translation. No data on age, gender or caste will be recorded.
Do you think Google Analytics is a good tool? Also, starting July 1st it won’t be available on Steam, as Valve is clear that their privacy policies are more important in this regard.
