Morris, also an electrical engineer by training, runs BroodMinder with his wife and co-owner Laura Davis, project manager Steve Cantley, and five other people focusing on quality control, marketing, design, writing and development.
He affectionately referred to Davis as “the queen bee” and called himself the “lead drone” – another word for male bees.
Students also work here during the summer, Davis said.
Prior to BroodMinder, Morris worked for Cantley, a research and development company for bb7 products in Madison. Morris brought with him years of experience conceptualizing devices for scientists, healthcare professionals and consumers.
Rich Morris shows data from hive monitoring devices on his phone.
On bb7, Morris and Cantley helped study groups of people with bone disease. Cantley said it was an opportunity to identify the problems and needs of these populations, resulting in new drugs and treatments.
He decided that the principles of population analysis could be applied to bees as well.
“If you don’t measure, you don’t learn,” Morris said.
BroodMinder currently sells most of its products over the Internet, but the bystander will stop at a regular office where they can see the devices in person.