On Sunday, February 12, the United States will once again be broadcasting its biggest sporting event live: The Kansas City Chiefs and the Philadelphia Eagles will meet in the 57th final of the National Football League (NFL) Superbowl at State Farm Stadium. (Glendale, Ariz.). As is well known, apart from the game which decides who gets the coveted trophy Vince Lombardithere are other spices that surround the show and generate igenuine interest in millions of viewers Which organizes the event both in their country of origin and in the rest of the world.
Since this is a country that has nothing to do with American football, What incites the most curiosity in Argentina is without a doubt the famous half-time showThat impeccably timed and impactful live performance that has you shining From Paul McCartney to Madonna and the Rolling Stones to Prince.
This year, the hero of the so-called halftime show This RihannaIn a performance that would last exactly 13 minutes and marked the beginning of a new era in terms of sponsorships, as SThis will be the debut of Apple Music as the new sponsor of the space following the departure of Pepsi.Who terminated their contract with the league after the 2021 season.
touchdown ad
About sponsors and brands, The second major attraction that the Super Bowl generates relates to advertisements for its television broadcast for North America.who will be in charge of this year foxpartner NBC why CBS broadcast of NFL, Last year, NBC and all of its platforms attracted 112 million total viewers.and advertising fees were $6.5 million per 30 seconds, up from $4.5 million in 2017. As a result, total revenue in 2022 is expected to increase by 33% compared to 2021 to $578.36 million.
This year, Fox sold an average of 6 million ads per 30 seconds.Although in some cases this figure reached 70 lakhs. And, as ever, the big brands have turned to Madison Avenue’s brainwashed search for the real stars to make the most of the pricey venue.
Like in 2022, cryptocurrencies will not be dominated by hype (the collapse of the business took its toll over the past year), and advertisements for beer and spirits They will no longer be exclusive to giant Anheuser-Bush InBev (owner of Budweiser, among other brands), following its decision to relinquish its rights to the company it had acquired by contract three decades earlier.
de breaking bad a Dave Grohl
While all commercials appearing during games have already been sold, Fox continues to market pregame and potential overtime commercials. Here, a sampling of the many commercials already airing And that, in some cases, on Sunday they will appear in a brief appearance related to the most recognized brands of food, beverage, streaming and hotel platforms, automotive, laundry products and more.
Popcorn: Bryan Cranston, Aaron Paul and Raymond Cruz
Does the name ring a bell? clean, He is the protagonist of “Breaking Bad”.who dressed as Walter White, Jesse Pinkman and Tuco Salamanca again in the year of the series’ tenth anniversary. Parody mimics a recurring scene from the show: Criminal partners make their product a “food” in the middle of the desert, although this time it’s a high-quality snack. he directed the ad Vince GilliganIt’s over a minute long and it’s devilishly funny.
Michelob Ultra: Serena Williams, Brian Cox and Sia
Another parody, this time from the 1980 film “Los locos del golf”, Beer brand takes note of the sport the great tennis star takes up post-retirement with a hilarious ad Brian Cox and his classic grumpy pose, this time as a golfer. Former American football player participates in advertising tony romeoand other athletes like Jimmy Butler, Alex Morgan, Neka Ogwumike and Canelo Alvarez. it is also seen Michael O’KeefeA member of the cast of that eighties classic, as a caddy who mentors Serena.
Booking.com: Melissa McCarthy
“I’m going somewhere, anywhere, a beach house, a tree house, honestly I don’t care” Melissa McCarthy sings in this ad for digital travel app, Dreamy, the actress imagines herself as the star of a musical that has multiple holiday destinations as a setting. The Mountain, a luxury hotel (where her husband, Brian Falcone, appears as a gardener), a spa where they massage her feet and finally the beach, in which her body is buried in the sand.
Rakuten: Alicia Silverstone
It was unexpected and spectacular: At 46, Alicia Silverstone Reprises Her Role As Cher Horowitz, The Girl Who Was Obsessed With Fashion In “No Idea”For Japanese Origin Store Notice rakuten, In a growing trend of creating cinematic homages (see Michelle Ultra commercial), Silverstone returns to her signature yellow checked suit – among other clothes, all designed by Christian Siriano– For A notice that’s pure irony (and a little nostalgia),
Bud Light: Miles and Keleigh Taylor
Miles Teller (“Whiplash”, “Top Gun: Maverick”) and his appearance, Keleigh Taylorthey open two boxes art light While they have no choice but to entertain themselves before that modern scourge of customer service. As can be seen at the beginning of the short (the female holding the couple’s French bulldog on her lap), they wear 56 minutes! listening to bad music on hold and waiting for response. beer encourages them to danceA way to compound the time lost by (uselessly) fooling yourself every time the sound is interrupted. Un Drama Universal.
Paramount+: Sylvester Stallone and Family
Reality show “The Family Stallone” will be one of the strong points Streaming platform programming in 2023. so both Dad Sylvester stars as his three famous daughters in this hilarious ad (with homegrown stars like Dora the Explorer, Star Trek’s Captain Pike, and Beavis and Butthead) where The great “sly” carves a rock face that bears his face in the fictional Paramount Mountain. The ad ends as an animated cartoon reminiscent of the movie “Cliffhanger”. Stallone has fun, and how well it turns out,
Downey: Danny McBride
great comedian danny mcbride (“Hot Rod”, “Pineapple Express”) changed his name to “Downey McBride” to pose as a sort of delivery man for packaging. Downey Unstopables, softener that guarantees the permanence of the fragrance in clothes even after three months of application. One has to verify if the claim of the manufacturer of the product is true or not. what fun it is to see mcbride tossing product on a golf cart, “I loved doing it,” said the actor. and it shows.
Bush: Sarah McLachlan
Another star to be anointed: Sarah McLachlan. In this beer commercial, the Canadian singer Turns a blind eye to his legendary support for animal causes, more precisely a 1997 ad in his favor ASPCA (American Society for the Prevention of Cruelty to Animals) where his song “Angel” was played. Upon hearing the word “shelter” from a narrator listing tips for staying safe while camping, Sarah emerges from a tent and responds as if she were in that ad a century ago. the man’s reaction is hilarious,
Netflix and General Motors: Will Ferrell
General Motors, Netflix, and Will Ferrell’s Electric Vehicle, What Could Go Wrong? Nothing. New strategic alliance between automotive manufacturing and streaming platform giant This includes a commitment by Red En to feature at least one electric vehicle on screen in every future film or series it manages. The hero of the ad is the great Pharrellmimicking fictional scenes such as “Army of the Dead”, “The Squid Game”, “Bridgerton”, “Stranger Things” and even “Runaway Bride”.
Crown Royal: Dave Grohl
Luxury Closer: Nirvana drummer and Foo Fighters singer and guitarist lead two teasers of a commercial that will be seen in full only on the 12th, In the first 30 seconds, he finds a list of apparently unrelated things in the recording studio, incredible when reading it out loud, matching in stupor with the sound technician who is next to him. In another, he is seen repeating the word “thank you” into a microphone for 15 seconds. Of course, there’s no shortage of a bottle of Crown Royal (a whiskey Grohl is a fan of) sitting on the console. This will continue on Sunday as well.
