Starbucks is perhaps the most famous coffee brand in the world and also one of the most famous coffee shops around the planet. This business, created in 1971 by three former students of the University of San Francisco in Seattle’s Pike Place, is not only a sign of successful business, but also a sign of acquiring power in several countries.
And it is because Starbucks, which has 32,000 stores in 80 countries, second only to McDonald’s in the fast food chain business, has a coffee price that varies greatly depending on the country in which it is located.
For example, a map created by SavingSpot shows that, including delivery apps, Google reviews and images, and desktop search, the world’s most expensive Tall Latte (12 oz.) can be found in Switzerland for $7.17, while the cheapest is sold. in Turkey at US1.31.
After Switzerland, Denmark, Finland and Hong Kong have the most expensive price of this coffee in the world at US$6.55, US$5.67 and US$5.52 respectively, this is explained by some experts as a trend that countries tend to have high incomes. more expensive product price.
But a particular and atypical case occurs in the United States of America, which is in the top 20 of those with the cheapest coffee in the world with a price of US$3, 26 for a tall latte, which makes an unusual combination in a country of high income at a low price.
On the other hand, if the price of a latte is estimated according to income, converting local prices to dollars does not give a very accurate picture of how expensive Starbucks is in the country, but if it is found, in Cambodia and India it would take more than 70% of the median daily wage to buy a Starbucks coffee.
Other countries with relatively cheap Tall Lattes in US dollar terms include Indonesia, Morocco and Bolivia, but they are still not the most affordable for local customers.
On the other hand, and in Switzerland, Denmark, and Luxemburg as in other countries they have expensive Lattes, even for the noble income of their inhabitants. But in some Latin American countries the situation is much worse because in Chile, Panama and Argentina, not only do lattes cost more than countries with higher per capita sales like Canada, the US and Australia, but they do so for a fraction of the price. in the same way.
Finally, there is also a collective imagination that revolves around this maraca, because in many countries it is believed that the consumption of the fruit of this food confers status and shows class and power of acquisition.