The phenomenon that Taylor Swift changed the NFL, the National Football League, because of her alleged romance with Travis Kelce, a player of the Kansas City Chiefs. The rumors got stronger when the singer attended the sports game on Sunday against the Chicago Bears and enjoyed the event from the box with his mother Donna Kelce. But it seems that this romance started before these first signs, or at least the two’s interest in getting to know each other. And the union between the two stars changed the United States.
The American football player attended one of Taylor Swift’s concerts in her “The Eras Tour” this summer. Kelce’s intention was to meet the singer before or after the show and give her a bracelet with her phone number (a very popular gesture among the artist’s fans, who exchange what Swifties call “friendship bracelets .” ). However, this meeting was not possible at that time. “I was a little hurt because I couldn’t give her one of the bracelets I made for her,” she confessed on the podcast she hosts with her brother, New Heights.
First rumors
Kansas City Chiefs athletes also publicly invited Taylor to one of his games. Rumors about a possible relationship emerged from that moment and the media closely monitored the couple’s every move to try to catch them. What was not expected was that he would accept that invitation and appear in the stands at one of the games soon. And, if that wasn’t enough, he did it as another member of his family. As if they were two teenagers making love for the first time, the couple exchanged glances during the game and other teammates commented on Taylor’s presence in whispers.
After the game, Kelce and Swift left Arrowhead Stadium together heading to a restaurant. If the followers of the couple did not have enough evidence about the beginning of this possible romance, the TMZ portal obtained some pictures that show a more intimate way between the two. In the photos, the Lover interpreter can be seen sitting on the player’s lap with his arm around his neck. A movement that, although it does not prove a relationship, shows great complexity.
Effect
What is clear is that this romance has become the perfect marketing strategy for Kelce and his football team. The sales of the player’s t-shirts increased by 400% after the presence of the singer in the game. Fanatics, the official online sales platform for NFL products, reports that the demand for Kelce’s number 87 jersey has a vertical increase and is one of the best sellers.
Previously, Kelce’s jersey was outside the top ten rankings, led by Philadelphia Eagles quarterback Jalen Hurts. Kelce also sold more jerseys than his teammate Patrick Mahomes, considered by many to be the best quarterback in the world, heir to the famous Tom Brady and MVP of the last Super Bowl.
