Taylor Swift Eras Tour Sees Record $1B Sales by 2023, to Top $2B Total

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Taylor Swift Eras Tour Sees Record $1B Sales by 2023, to Top $2B Total

Taylor Swift’s big year just claimed a new record: Her “Eras” Tour generated an estimated $1.04 billion in gross ticket sales — the first tour to reach the billion-dollar milestone — according to live-music trade publication Pollstar.

Swift’s tour topped all previous tours in ticket sales for the 12-month period from Nov. 17, 2022, to Nov. 15, 2023. During that time, the Eras Tour sold an estimated 4.35 million tickets from 60 shows. Beyond ticket revenues, Pollstar research estimates Eras Tour sales at approximately $200 million during that run.

And Swift may not be done breaking records. Pollstar projects that Eras Tour ticket sales for the next eligibility box-office year will hit $1 billion again, bringing the tour’s total to more than $2 billion.

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This week, the 33-year-old Swift was named Time’s Person of the Year, which she called a “breakthrough moment” in her career after her record-shattering Eras Tour and hugely successful concert film that took in $250 million globally. theatrical. box office.

After Swift’s Eras Tour, the rest of Pollstar’s top 10 rankings of worldwide tours for 2023 are: Beyoncé (No. 2), Bruce Springsteen & The E Street Band (No. 3), Coldplay (No. 4 ), Harry Styles (No. 5), Morgan Wallen (No. 6), Ed Sheeran (No. 7), P!nk (No. 8), The Weeknd (No. 9) and Drake (No. 10).

All told, concert industry grosses for the 100 largest tours in 2023 rose 46% to a record-breaking $9.17 billion (vs. $6.28 billion last year), per Pollstar. The attendance increased by 18.38% of the total tickets sold to 70.1 million (compared to 2022’s total of 59.2 million). In 2023, the top 100 North American travel also set a gross record with $6.63 billion (compared to $4.77 billion last year).

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According to Pollstar, all ticket sales figures are calculated in US dollars and are based on actual box-office reports combined with estimated tickets sold based on venue capacities, historical ticket sales data in the area of Pollstar and other research. The publication is owned by Oak View Group, a global sports and entertainment venues company founded by Tim Leiweke and Irving Azoff in 2015.