2023 has undoubtedly become Taylor Swift’s year. The American singer is at the peak of her musical career with the success of her world tour The Eras Tour where he covers all his musical stages.
Demand for tickets collapsed at Ticketmaster in the United States, with 14 million people simultaneously trying to enter only in advance, sparking a war of codes and virtual queues in Europe, Asia and Latin America as well.
The tour isn’t over yet and will indeed last until next year, but at the same time the singer has managed to juggle two new releases: the reissue (Taylor’s version) of 1989 and the theatrical release of the documentary on the current tour, Taylor Swift: The Eras Tour concert film which will currently only be available in North America (USA, Mexico and Canada).
Despite currently limited exhibition space, AMC, the company responsible for showing the film, has raised no less than $37 million just from pre-selling tickets for the film!, which is scheduled to premiere on October 13th.
The film is expected to be so successful that the producers of The Exorcist: Believer They were “scared” and decided to bring their film’s release date forward so it wouldn’t coincide with the premiere of Swift’s documentary, as they were due out in theaters that same week.
But the success of the performer of all too good Not only did this happen on stage, but his re-releases of his old, re-recorded materials surpassed the reproductions of the originals, a mark of his audience’s affection and loyalty.
Between the new versions of her old songs and the criticism many fans received during one of the concerts of the artist’s tour, several Taylor songs reached new peaks in performance, even if they went unnoticed at the time.
One of these cases, even if it is not a re-recording, is that of Cruel summer belonging to the album Lover from 2019, the first that Swift released with her new label and under independent management, and which wasn’t having good numbers at the time.
Music critics didn’t like the album much and it didn’t get much airplay, perhaps because it was in the midst of the Scoter Braun scandal, but now, four years after its release, Cruel summer joined the “Billion Club” and was one of the most listened to songs of the summer with one billion reproductions.
There are already other Swift hits in this club, such as Shake off from the album 1989; Blong room (1989), August (folklore) y antihero his youngest midnight.