Taylor Swift made waves when she was spotted at the Kansas City Chiefs game on Sunday, where she welcomed rumored beau Travis Kelce—and once again proved her ability to influence American consumers. .
As the unexpected appearance of the pop superstar in the game set the internet on fire his presence also appeared to boost Kelce’s image, with online sales of the tight end’s jersey soaring on official merchandise sites.
“As of Sunday, Travis Kelce was one of the top five selling players in the NFL and saw a nearly 400% increase in sales across the entire Fanatics network of sites, including NFLShop.com,” a spokesperson said. of Fanatics, the NFL’s official e-commerce partner, said luck in an email on Tuesday.
Adult Kansas City Chiefs jerseys featuring Kelce’s name and player number retail from $129.99 at Fanatics, with the site’s most expensive version costing $184.99.
The $89.99 Travis Kelce kids jersey went on sale at Fanatics on Tuesday morning.
Swift’s potential involvement with the star athlete could also spark a new wave of interest in football, according to reports, with her fans—known as Swifties—telling the press that they checked the rules of the sport and that they go to the games just to see their idol.
While rumors of Swift and Kelce being romantically involved have circulated in the media and online in recent weeks, neither of the couple has confirmed that they are in a relationship.
Her brother, however, told 94.1 WIP in Philadelphia last week that he thinks the reports about them dating are “all 100% true.”
During Sunday’s game, the “Shake It Off” singer was seen wearing the team’s red and white jacket as he sat next to Kelce’s mother to watch him face the Chicago Bears in Arrowhead Stadium.
Swift is currently on a break from her record-smashing Eras Tour, which picks up again on November 9 in Buenos Aires.
While her influence may extend beyond music and the realm of sports, Swift has already established herself as someone who wields enormous power over consumer behavior.
Not only are fans willing to spend thousands of dollars to get their hands on tickets to his highly anticipated tour this summer, but their extra spending and travel to shows jumpstarts the local economy across the board. America.
Earlier this year, it was projected that the Eras Tour and fellow megastar musician Beyoncé’s Renaissance Tour—both of which are expected to gross more than $1 billion in revenue—would add $5.4 billion to the US GDP, though the Federal Reserve noted the economic impact of Swift in America this year.
