NEW YORK — It’s ever-present on Taylor Swift’s lips and on the uniforms of the teams facing each other in Super Bowl LVIII. In street fashion and on the Gucci catwalk. Products and objects to decorate the home in the spirit of Valentine’s Day.
The red color has become as strong as Taylor and Trav’s TNT.
Taylor Swift’s appearance at the Kansas City Chiefs games, her boyfriend Travis Kelce’s team, was a red surprise for the Super Bowl. But it is not over.
The Chiefs and their rivals, the San Francisco 49ers, wear red during the regular season, as they did prior to their 2020 Super Bowl matchup. Now Tay Factor has added classic red and other colors to its family.
Power, passion, seduction. Luxurious and royal. Red is one of those colors that is aspirational and proletarian at the same time. It can also symbolize anger or danger.
It’s a color that Kelce’s girlfriend is well familiar with. Of course, we have Swift’s albums “Red” and “Red (Taylor’s Version)”, and her outfits for Chiefs games, and we always have her signature and remarkably immovable red lipstick. She doesn’t usually reveal the brand of lipstick she uses, but we’re looking at you, Pat McGrath Labs.
Football and red
Color experts consider football an ideal place for red.
“Red in the game, no surprise. It’s speed, it’s energy, it’s confidence building, it’s power. “So who wouldn’t want that, especially if you’re playing in the Super Bowl?” said Laurie Pressman, vice president of the Pantone Color Institute, a consulting service that tracks color trends.
But the color red is much more than that, and it has been around since the beginning of red-blooded humanity.
Because of its sharpness, our eyes pick up red more quickly than other colors, says British artist Stuart Semple, who creates and sells his own line of affordable paints. “We are programmed to be alert to danger in our environment. Right now, we are seeing red color almost everywhere.”
Red color rising
Swedish buy now, pay later service, Klarna, saw a 254% increase in red lipstick purchases in September compared to the same month a year earlier. Red blouses (up 161%) and red dresses (up 71%) as well as red heels increased by 86% over the same period, said Erin Jagger, the company’s director of South America.
“Red has always been a ‘sensational’ color and a classic look, but it has had a resurgence on the runways and in mainstream culture in recent months. What really makes red a favorite color is its versatility. You can use red accessories or wear red lipstick or red nail polish to add color to a more neutral look. “Right now, people are turning to red as a winter color, worn both casually and dressier,” she said.
Super bowl red teams
The 49ers also have their own prominent representatives of red fashion, including former Miss Universe Olivia Culpo, who is Christian McCaffrey’s fiancée, and fashion designer Kristin Juszczyk, wife of fullback Justin Juszczyk.
After creating a custom Chiefs jacket for Swift, Kristin received a licensing deal from the NFL to use the league’s logo on apparel.
“Ahead of the Red-on-Red Super Bowl showdown, I’ll have my eye on the fashion we’ll see in the looks of the players, fans, and wives and girlfriends,” Jagger said. “I’m hoping for some really fun looks centered around red with black and white.”
Red on the catwalk
Red hit the Paris catwalks and Vogue declared it the color of 2023 in casual wear. In Milan, Gucci’s new creative director, Sabato de Sarno, presented his vision for the house in September, introducing Gucci Rosso, a deep deep red that resembles burgundy.
Some people have convinced themselves that they can’t wear red, but maybe that’s just a thought.
“Historically, many people have shied away from the color red, especially redheads and others who feel it is not their color. I truly believe anyone can use it. It’s just a matter of finding the right tone for you, Jagger said.
Bianca Betancourt, digital culture editor for Harper’s Bazaar, sees little division over the color red these days.
“Red has always been considered a powerful color, not one for timid outfits, so it’s fascinating to see it as a leading trend. The answer to what women want to wear right now is clear: they just want to be seen. Wearing red does this,” he said.
Red in history
Color is one of the oldest natural colors. Red ochre, an iron oxide, dates back to prehistoric times and has been painted on the walls of caves. Red has been used to decorate the body in many cultures, including the ancient Egyptians, Maya, Roman generals, and during the Renaissance. It is the symbolic color of communism and socialism. In China, India, and other Asian countries, the color red represents happiness and good fortune.
Semple, who along with fellow actor Anish Kapoor started the war over the exclusive rights to the world’s blackest red, made his first red at the age of 17. It is called Regan.
“I made this in my garden shed with a bag of cadmium red and some linseed oil. It is possibly very poisonous. I shouldn’t have done this. It still contains cadmium today, so it carries a strong warning for artists using it. But honestly, I couldn’t find a better pigment,” she said.
According to Michel Pastoro’s book “Red: The History of a Color,” the great German writer Giothe had his own take on the color red.
“The bull becomes angry only when it is given a red cloth. A philosopher, on the other hand, becomes angry at the mention of color.