CANNES, France, May 19, 2023 — TCL, the world’s leading smart technology company, announces its title sponsorship of the China Pavilion at the 76th Cannes Film Festival. This collaboration with China’s New Talent Going Global program enables young artists of tomorrow to participate on the global stage in line with TCL’s Inspire Greatness vision.
During the Cannes Film Festival held from May 16 to 27, TCL organized a series of activities such as the TCL Night Dinner and the Wutianming Film Fund for Young Talents of the China Film Foundation (CFF) to exchange ideas. cooperated. The brightest minds in the entertainment industry and introduces audiences to a diverse cast of emerging film talent.
Empowering visionaries through technology
On May 19, during the panel discussion Art & Technology: The Future of Movies, TCL highlighted award-winning directors and film industry experts at the Cannes Film Festival to share their creative journey with aspiring young directors. Guest attendees included Frederic Aubertin, director of Paris, je t’aime; Sandro Monetti, COO of Big Screen Entertainment Group USA; Francis Hellier, co-founder and CEO of London Theater Direct, and more.
“Technology is constantly changing the way we create, display, view, share and consume art,” said Lian Zilong, Senior Director, IMC, TCL. “It is now an accessible medium to connect the world with the universal language of art. Evolving from monochrome television to color television and beyond, we have experienced exciting waves of change with each passing moment. Today, we celebrate creativity These efforts are exemplified by the recent launch of our TCL C84 Mini LED TV series that stores a new level of visual immersion, and our TCL NXTWAR S portable viewing glasses that offer unprecedented freedom and personal viewing experience. provide viewing experience.
TCL’s presence at the 2023 Cannes Film Festival follows a series of investments by the company to inspire future generations of directors, visionaries and creators. Living up to its promise to “Inspire Greatness,” TCL has established the TCL Vision Youth Imagination Fund, TCL’s Young Directors Imagination Support Program, and is collaborating with China’s Global New Talent Going Program.
Long history in entertainment
TCL has long supported art and design. In 2013, TCL purchased the naming rights to the iconic TCL Chinese Theater in Hollywood, California, a staple in the entertainment industry since 1927, hosting many major movie premieres and giving fans the chance to see the hands and feet of your favorite celebrities gives.
TCL has also collaborated with the British Academy of Film and Television Arts (BAFTA) in the UK. BAFTA: A Life in Pictures is a long-running series of in-depth interviews on the platform where top film and television talents share unique insights into their careers. TCL partnered with BAFTA five times for A Life in Pictures, which featured world-renowned actors such as Kate Hudson, Margot Robbie, Daniel Craig and George Clooney, as well as multi-award winning director Baz Luhrmann. TCL has also supported television sessions with BAFTA Television Awards nominees and created branded film opportunities for budding filmmakers within BAFTA’s learning, inclusion and talent programmes.
Through its long history in film and the arts, TCL inspires people to see, hear, feel and share new experiences, ideas and possibilities that can inspire them in ways big and small. From the power of cinema to the emotions felt through design, sports and the gaming community, TCL believes that inspiring greatness is best expressed through our connection to one another.
TCL is a leading global smart technology company with a mission to ‘Inspire Greatness’. As a leading technology company, TCL offers a diverse range of consumer electronics, including TVs, smartphones, audio and smart home products, as well as display technology and clean energy solutions. TCL is committed to bring smart technology experience and healthy lifestyle to consumers around the world.