Saturday, December 10, 2022

Temu: Pindudo’s New Line of Business in America

Chinese Group Purchasing Company, pinduoduorecently launched its new online shopping platform in the US, its first foray into any other market. The website is called Temu and is Inspired by Sheen’s business modelTherefore, you can find all kinds of articles.

Temu, in its beta version, is offering everything from clothing and household products to pet supplies at very low prices. On the web you can find dresses for $6 or slippers for $10.

How is Temu?

Temu will sell products from China, so it will take 7-15 business days to ship products and orders under $49 will cost $2.99. Also, on the web they explain that “It is important to note that you may see longer delivery times as compared to other eCommerce websites. This is due to the fact that items that may come from another country or need to be grouped or packaged with other items of similar size., Returns indicate that they are independent.

Being a beta version, the categories do not yet have subcategories and some have very few products.

To attract customers, the platform has launched a sales campaign, which offers 30% discount coupons to the consumers. A much needed strategy, as one of the main challenges it faces is to make a mark in the market and build a brand reputation to compete with Amazon, the main market in the country.

Chinese companies open to new markets

Pinduoduo’s intention to enter the US market was revealed last week after a Chinese media shared this information. The reasons for this action were concerns about inflation, the situation with the Chinese government, and great competition in the Asian market. Despite this, Pindudo has been one of the most growing companies in recent years, in fact, in the second quarter of 2022. 36 percent increase in their income Unlike one of its main competitors, Alibaba.

Meanwhile, Alibaba Group is preparing to launch Lazada in Europe to be able to continue conquering other markets and prevent losses.

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