Attending a Teresa Helbig show is like diving into the pages of a novel for a few minutes. The Catalan designer not only creates beautiful garments, but also spins an impressive narrative discourse about them. Her most recent show, held at Mercedes-Benz Fashion Week in Madrid on Friday, was titled Paris, Texas (just like the famous film by Win Wenders) and tried to portray a journey marked by contradictions.
The desert that appears at the beginning of Wenders’ film may well have been the backdrop through which the models walked dressed Garments in ocher tones and worn leather dresses and jackets. But we could have placed them on the elegant cobblestones of a Parisian street, because there was no shortage of that Silk tulle, powdery colors and subtle embroidery.
The artisanal touch is, collection after collection, one of the hallmarks of the Catalan brand that has established itself one of the bastions of sustainable fashion in our country. “We know exactly where the fabric comes from, we don’t produce stock, our bags are made of cotton from day one…” she explained on the “Beauty is not a Drama” podcast, defending that Teresa Helbig is “an ethicist” be brand.”
This commitment led the creator to preserve this National Fashion Design Award 2023, It highlighted “his research, updating and integration of craftsmanship into the most avant-garde lines of Spanish design.”
In the spring-summer 2024 collection, the two extremes that characterize this brand were perfectly combined: Strength and tenderness. And there was no shortage of that Bridal designs (one of Helbig’s superhits), But these brides in flower crowns and short, minimalist dresses appeared in the middle of the parade and didn’t complete it, as if they wanted to go unnoticed.
At the end of the parade in Paris, Texas, a very rocking version of Happy Birthday was played since the show coincided with the parade 60th birthday of the designer, who happily came out to greet him, dressed in an earth-tone skirt and a striped sweater. She is probably the best example of her company’s motto, which says: “A Helbig woman never goes unnoticed.”