Saturday, February 4, 2023

Tesla sinks: The brand lost followers while its shares crashed to the ground

After plunging nearly 70% last year, Tesla shares are on the rise for an early 2023. However, the same cannot be said for the brand image of the world’s leading electric vehicle maker, according to a survey.

16 January 2023 08.20

After falling nearly 70% last year, shares of Tesla Preparing the land in early 2023. Can’t say the same for the image The brand of the world’s leading electric vehicle maker, which is falling out of favor after chaotic acquisitions Twitter by its CEO Elon MuskAccording to a new survey.

Now, Only 13.4% of US adults have a favorable opinion of TeslaCompared to 16% last month and 28.4% in January 2022That’s according to data from a survey published Thursday by Morning Consult Brand Intelligence. it seems a 15% year-on-year decline, This decline is due to Tesla’s lack of popularity among people who identify as Democrats. Just 3% of those adults view Musk’s electric vehicle company favorably, up from 10.3% in December 2022. Given Musk’s uncertain comments on Twitter and the desperation of some investors, this is noteworthy. ,

In the last year, musk Has expressed partisan political views, a practice generally avoided by CEOs of large companiesExplicitly encouraging people to vote Republican over Democrat during the recent midterm elections and voicing support for Republican Florida Governor Ron DeSantis as a potential presidential candidate. during my time on twitterIn addition to this lay off thousands of employees why losing major advertisersGuidelines eased to avoid misinformation about vaccines and COVID-19 and return to giving Controversial public figures welcome, including former President Donald Trump; And to people and accounts like former national security adviser Michael Flynn, who has been linked to the January 6 attack on the US Capitol and lies about the 2020 election results.

Tesla Stock Vehicle

This prompted some Tesla owners to announce on Twitter that they were getting rid of their vehicles and potential customers to cancel planned purchases.,

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Reasons for the recent revelation of Elon Musk’s political views -I hate all of this- I am starting to worry about what kind of political statement the car is making., Will people see me as a symbol of right-wing environmentalism, a living oxymoron? Los Angeles Times, ,Musk has turned Twitter into an unregulated playground for neo-Nazis and other random hate mongers and kooky QAnoners.Has embraced all things Trumpian and has responded to Kanye West’s outrageous flirtation with Hitler.

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morning consult survey Musk’s behavior was not clearly identified as the reason for the decline in Tesla’s overall rating., However, their most recent report measuring US adults’ views on CEOs found that the net preference for billionaire Musk dropped to 16 points in November 2022 from a year earlier and 22 points to 9 points in February 2021.

Elon Musk, Twitter

Tesla did not immediately respond to a request for comment.

Shares of the electric vehicle company are up more than 14% so far this year, It was barely changed this Thursday on the Nasdaq, closing the session up less than 1% at $123.56.

* Published in Forbes US

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