Multispecialty medical group Privia Medical Group Gulf Coast, part of physician enablement company Privia Health, has partnered with tech-enabled women’s health startup Iron Health to launch an initiative that ties health services to OB/GYN care which is called Privia Wellness.
Iron Health dubs itself as a virtual extension of an OB/GYN practice, offering primary care and mental health services, patient screening, virtual care and options in direct messaging, EHR integration and insights into patient and population health data. The company also connects primary and specialty care providers while aiding in coordinated care.
The new initiative will provide the Texas-based medical group’s patients with Iron Health’s weight management tools, as well as hormone replacement therapy, nutraceuticals, and sleep and brain health offerings.
“Women trust their OB/GYN with the most intimate part of their lives,” said Stephanie Winans, CEO and cofounder of Iron Health. MobiHealthNews in an email. “Our partnership with Privia Medical Group is in line with the shared vision of delivering comprehensive healthcare that caters to the changing needs and expectations of women. accessible and integrated care, capitalizing on the existing trusting relationship between patients and their OB/GYN.”
THE BIGGER TREND
New York-based Iron Health, founded by Redesign Health, launched in March with $4.5 million in seed funding. The March of Dimes’ Innovation Fund contributed to the company’s seed investment and is a strategic investor and partner.
Other companies working to improve women’s health care options include menopause-focused telehealth startup Evernow, Serena Williams-backed hybrid care provider Juno Medical, and digital health startup Tia, which combines virtual and in-person care, including acupuncture and primary, mental and gynecological care.