AUSTIN, TX – Texas has reached a $43.3 million settlement in state court against JUUL Labs, state Attorney General Ken Paxton announced.
A press release said the settlement is part of a $434.9 million settlement between JUUL Labs and 33 states and territories resolving a bipartisan investigation into the e-cigarette maker’s sales and marketing practices.
The investigation, initially launched in 2020, was led by Attorney General Paxton’s office along with the attorneys general for Connecticut and Oregon. In addition to the monetary payment, the settlement requires JUUL to comply with the terms of the injunction that strictly limits its marketing and sales practices.
Attorney General Paxton said, “This settlement makes significant progress in ensuring that JUUL is held accountable for its efforts to lure our youth with deceptive ads.” “After a two-year investigation, it is clear that JUUL violated the law, and I am proud to say that my office is helping to lead the charge to ensure that JUUL never again Don’t take advantage of the youth.
The agreement includes strong marketing, sales and distribution restrictions. This includes restrictions on youth-targeted marketing, in-store display and access limits, online sales limits, retail sales limits, age verification requirements on all sales, and retail compliance verification protocols.
The agreement also includes provisions for the protection of states participating in the agreement in the event of future bankruptcy.
The company should demonstrate that the cigarette will not make the youth addicted to it.