Friday, January 27, 2023

Thanks to e-commerce, thousands of Spanish companies freed themselves from the “tyranny” of Amazon

According to the Ecommerce Business Club, in the last twelve months, more than 5,000 Spanish companies have doubled their sales thanks to online sales channels.
/communication/

According to the Ecommerce Business Club, in the last twelve months, more than 5,000 Spanish companies have doubled their sales thanks to online sales channels.

With 15,000 million billings per quarter, electronic commerce in Spain is in excellent shape. As per the latest data available, about 8% of the sales in the country are done over the internet.

What is the biggest obstacle for national companies to prosper in this sector? The presence of a bigger fish, the Amazon, which is taking up more and more space in the pond: between 20% and 30% of the market.

In addition to selling its own products directly, Amazon acts as an intermediary. Any company can use your sales platform, but you will need to pay 15% of the billing for it. ,Small Fish” Thus they face a dilemma: get out of the clutches of commissions that eat into already slim profit margins, or lose access to an incomparable showcase where millions of customers from all over the world visit every day. Come

The only way out of this dilemma is to promote your online sales. Many entrepreneurs have realized this: “We have more and more customers who are interested in solutions e-commerce independent”, says Mario Dudas, Mario Dudas, director and specialist of online sales with Google Shopping. “Over the last year and a half we have seen that the need to increase online sales has skyrocketed without going through an intermediary, whose The terms are on the limit, what an abuse”.

However, the need to develop online sales faces one obstacle: the lack of professionals and merchants with adequate training. There are no university programs or official ecommerce courses in Spain. Many companies fail in this world due to lack of training, despite the fact that their products are of quality:

“In the beginning we had clothes of great quality and design, but we couldn’t sell them,” says Isabel Catalan, founder of Mostilion. “We analyzed the situation and decided to educate ourselves to understand where we were failing. We achieved the objectives and currently we have more than a hundred sales a day on a recurring basis.”

With that experience in her backpack, Isabel Catalan, together with Juancar Mostajo and Javier Len, created the Ecommerce Business Club (ECB), an educational project that aims to fill the main gap that exists in the online market in Spain: training. His method combines theory, practice and the company of expert advisors. This is how they ensure that any entrepreneur can start from scratch and build a “profitable, stable and scalable” online store.

The vision of ECB is that of a great club where digital entrepreneurs join. “We are a community where we help each other every day. Without this collective wisdom we would not be here today, because of the learnings and scars of others we have carried on the shoulders of giants. We can learn from, we prefer the second option”.

In just one year, ECB has trained over 600 digital entrepreneurs. Between them all, they have invoiced over a crore this year, a figure that is expected to triple in 2023.

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