Argentine fintech Pomelo announced that it had managed to integrate a credit card into the market in record time. In just 18 days, the stable platform credit card was launched a process that usually takes more than a year.
The emission has occurred at this rate since use or the BIN sponsorship technology, which is the bank identification number that enables the offering of cards and build a business around it; In addition, the use of solutions via APIs made it possible to adapt to the technology used.
“It is possible to speed up the card issuance and processing process, allowing each business to offer its own credit and debit options.”. It is becoming increasingly easier for traditional companies to add financial products to their value proposition without losing focus on their core business.“ As they find trusted strategic allies who provide them with a robust technological infrastructure,” explains Carlos Marín, Country Manager of Pomelo Colombia and Peru.
“We are helping more and more companies enter a new market niche and provide a better experience for users and customers. Money previously invested in physical infrastructure, which was slow, expensive and inscalable, is now being channeled into digital technology, native to the cloud, cost-effective and open to innovation. Actually the transfers Digital networks in Colombia reached $57.7 billion last year a milestone that would not have been possible without the technological replacement process of traditional players and also the entry of new technology-based players offering transactional payment services,” he added.
