The Toyota Tacoma has dominated the midsize pickup truck segment for nearly two decades, and now the all-new 2024 Tacoma aims to set a new standard for modern trucks.
Completely redesigned and reinvented for the 2024 model year, the Tacoma is ready to help drivers tackle their ambitious bucket lists. For this new generation Tacoma, Toyota engineers focused on a rich history of quality, durability, and reliability while incorporating modern technology, rugged styling, and go-anywhere capability.
“Our engineers have outdone themselves with this next-generation Tacoma,” said Dave Christ, vice president and general manager of the Toyota group. “This truck offers customers more of everything, including technology, style and capability, all at an attractive starting MSRP. “This is a feature that Toyota has held for years and we believe that it The next version of the Tacoma only elevates that honor.”
For 2024, the Tacoma has been completely redesigned from the ground up. Built on the global platform shared by the Tundra, Sequoia, and Land Cruiser, it was designed and manufactured specifically for the US market. And now it adds more features that off-road enthusiasts will love.
The 2.4-liter iFORCE turbocharged engine produces up to 278 horsepower.
The available hybrid i-FORCE MAX is unique, producing up to 326 horsepower and great power.
The new 2024 Tacoma i-FORCE is expected to arrive at Toyota dealerships in December 2023, and i-FORCE MAX models are expected to arrive in spring 2024.
The Tacoma offers superior performance at an incredible value, with a starting retail MSRP of just $31,500. Pricing for i-FORCE MAX models will be announced closer to the on-sale date.
Toyota’s Michigan-based engineering team has a simple mantra for the new Tacoma: “Badass Adventure Machine.” This theme sets the tone for the design, features, and capabilities of the current 2024 Tacoma.
Interior and exterior design work was performed by Toyota’s CALTY Design Research Center, located in Newport Beach, California, and Ann Arbor, Michigan, the same team that led the design efforts for the recently released Tundra and Sequoia models. .
“A badass adventure machine, which speaks volumes for what this new Tacoma is all about,” said Kevin Hunter, president of CALTY Design Research. “There was a very close collaboration between engineering, planning, marketing, and design. We worked together as a unit in North America to bring this new Tacoma to life. From design sketches to making this truck bug, what a trip!