Wednesday, March 29, 2023

The ability to internationalize your company

Núria Vilanova, president of the Alianza por Iberoamérica Business Council (Ceapi), an association that brings together the presidents of the largest Ibero-American companies in the country to invite Paraguayan businessmen to the 6th Ceapi Ibero-American Congress for Company Presidents and Business Families under the title ‘Spain as a bridge between America and Europe’. The moment is now: a great opportunity, to be held from June 30 to June 1, 2023 in Madrid, Spain, an event that will have about four hundred people including prominent businessmen and authorities from all over the world.

Why is the meeting relevant to Paraguayan businessmen?

Paraguay has a stable and significant economy in the region, but the region is still little known, so this conference that we offer is a platform that will give Paraguayan businessmen the opportunity to share their strengths and opportunities. investment

We understand that it is a country with many opportunities but not well known, so Ceapi is a good choice, we also believe that companies that internationalize and invest abroad are better companies, because they provide a global vision, they can repatriate the benefits to the country.

Sometimes it seems to Paraguayan businessmen that the world is too big, so what Ceapi contributes is to be able to go together with businessmen or friends in another country when looking for money, it is important that internationalization is not easy.

On the other hand, the presentations will incorporate discussion topics such as innovation and digitization, infrastructure, tourism, raw materials and security, energy, telecommunications and connectivity, family business, women and leadership and big money, topics relevant to promoting business.

How will Congress help strengthen economic and business relations between Paraguay, Latin America and Europe?

The objective of the Congress is clearly, all the content that we are going to discuss, ways to succeed in different businesses or how to benefit not only Spain, but relations with Europe, from which many aspects depend, such as the norm; exports to the European market, which besides the United States is one of the largest markets in the world. Our goal is to create that space where you can talk about it, but there will also be business boards that hire entrepreneurs in agriculture, tourism, real estate, industry and technology, and various specific boards to work, encourage and support. Search for partners, money and export and import, thus giving opportunities in this area.

How many people are expected to participate in this meeting?

Almost every year we have had the presence of 23 Ibero-American countries, we hope to participate this year and the number we expect to be more or less 350 businessmen, plus invitations to the authorities and ambassadors we think. going to a group of about CD

Could we expect an increase in membership?

At this moment we already have 225 members and our idea is to reach the figure of 500 and then to close the members. We believe that this will happen in 2 or 3 years, and the idea is that meetings will be held only for members, today we are still open to invite non-member businessmen to get to know the group and participate in the meeting.

In Paraguay we have Esteban Morábito (president of Maahsa) who is our leader, he manages to convene Paraguayan businessmen and in this sense, we hope that more Paraguayans will join the meeting, because it will be a great reunion meeting.

What kind of investments could they expect after his participation in the Ceapi Assembly?

What we see is that in general throughout Latin America, while there is interest in different parts of the region, a significant increase in tourism is expected around the world, which is expected to be inhumane. Tourism is more excited than ever, Paraguay has an obstacle, it is not a known tourism area, but at the same time it is an opportunity that tourism is looking for new unknown regions, tourism is an opportunity for Paraguay. and all the agri-industrial works are important in the world, the world needs to feed itself and Paraguay has one of the main reserves of water and arable land, so there is an opportunity to develop more and more. the production and transformation of some of these products, moreover, in the world and especially in Latin America, there has been a lot of emigration to the markets where people work, now they work to create platforms in the countries themselves to work from there for other companies, for example in the areas of software. Before having a programmer, who is one of the most sought-after professions in the world, a three-year university study is needed, today for some processes work is done, in an accelerated training that lasts for three months, much also in Paraguay. space there.

Contributions to the Misses Congress.

What you receive and what you give is always important, because what you receive is related to the exchange of ideas that can be the key to not losing opportunities, innovative ideas, trend ideas, what is happening in society, how political changes. are how artificial intelligence affects us, these ideas are needed to put the right plans in your business and anticipate. There are two important concepts of management today, one of anticipating and the other of pressing in decision-making, because we know that changes are coming, but we only have to work hard not to give the necessity of necessity and that’s it. it is important that what you receive are the ideas that you receive from a network of loyal friends, it is important because when many times you are looking to internationalize or export, you need partners and acquaintances.

We also invite the children of businessmen to the meeting, since when we are talking about Latin America, we are also talking about so many family businesses, so we have to work so that their children also participate and stay up to date with the trends, they create their own. network of relations, an important contribution to entrepreneurs.

We also have a meeting of women, because it is important for our entire country to increase the number of women in top management positions in the presidency or on the boards of directors.

On the other hand, more and more in conversation with different governments that can help or contribute to companies in achieving common goals, we work more and more to create studies that have numbers or data for these ideas that we have. growth, investment in America, collaboration with governments, etc.

How do you work to encourage women who want to achieve your success through Ceapi?

I am convinced that companies that internationalize are better for the country, we do not have to worry, the company that invests abroad will be stronger, learn more, contribute more technology and help smaller companies. The same, the country or the society cannot do without which women can contribute to the affairs of the world, women have to see many examples of other women who have already achieved, so that our dream has ambition, the word Ambition. for me it is positive, it means that we can improve ourselves and that is the essence of being human. In this sense, women leaders participate in each meeting, we have recognized a group of 8 women from different countries for their work, but we also hold a meeting within a meeting for women, to put them in contact, because it is also necessary to create. networks and exchange experiences with these networks and promote their work.

Contact information:

Montse Tabuenca – [email protected] | +34 610 409 045Carlos Alvaro – [email protected] | +34 638 728 306Daniela Echavarria – [email protected] | +34 637 830 493

For more information:

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