Plus, as we take a more holistic approach to our skin, calling for kinder formulas rather than harsh actions, mushrooms make for the perfect hybrid ingredient to complement both wellness sides of our routine while providing visible benefits.
After years of triple cleansing, stripping active, and exfoliating acid cocktails, 2022 will see a new, more intuitive array of skincare trends. “Intuitive beauty is the process of using products in a loose rotation to find what your skin really needs, rather than a strict, repetitive regime,” explains Lucy MacDougald, dermatologist and founder of Australian brand Biology. “It’s about trusting your instincts about what your skin needs, not just applying products according to your daily procedure.”
“The skincare industry is growing at an alarming pace, but there is a lot of confusion and misinformation out there,” says industry insider and founder of award-winning nutrition brand Innermost, Shivraj Bassi. “As a result, many in the industry are seeing a trend toward consumers who want to reduce the complexity surrounding skin care routines and avoid the use of heavy products that can be counterproductive. Instead, the focus is more on creating skincare. That includes nutrition as well as topical products that look to address and prevent problems before they arise.”
There will also be a shift toward emotional beauty, or “emo-beauty.” According to Cult Beauty co-founder Alexia Inge, we are increasingly placing importance on how a product makes us feel as well as how it makes us look. “Influential brands that market themselves by mood will be hot tickets for 2022,” she says. “Whether through anti-anxiety CBD-infused body oils, defragging Reiki-Aid face mist, energy-boosting transdermal vitamin patches or spirit-enhancing aromatherapeutic masks, consumers want to put emotional support into the products they buy. Huh.”
focus on water
In 2022, we’ll see more brands shift their focus to water, from products such as BYOW (bring your own water) products to solid or powder skincare (including retinol bars from solid skincare brand SBTRCT), packaging that dissolves on contact with water. (including the PLUS range of body wash pouches that completely disappear in the shower), and skincare that’s designed to work with cold water instead of hot water for a more eco-friendly approach.
Looking for more beauty trends? Here are the biggest hairstyle trends of 2022 and other beauty trends to watch this year.