tourism association Spain is excellencehas analyzed the three emerging markets that Spain has focused on.
The consortium has organized the Coming Up Summit with Elite Excellence-Federación Espaola del Lujo, a meeting that takes place at the Teatro Magno (Madrid) and announces trends for the upcoming markets in Spain. and change in consumer behavior into luxury.
Spain CEO Ana Alonso opened the conference by presenting global data from consolidated markets analyzed by the consortium.
“It has been an exciting few months in which we have done missions in different countries and formed alliances with many strategic partners. Our four pillars are culture, sustainability, quality of services and investment to establish the Spain brand as the brand of excellence that it truly is’.
‘The countries we’ve focused the most on this year are: the United States, which we found, although it increased by 2%, we’re also clear that digital is the way to get closer to North American tourists. Create lots of content on the level. The American tourist leaves only 30% of his trip open, which is closed only after he reaches Spain. In the case of Mexico, there has been a big change in recent years because of the number of golden visas issued.
‘Mexicans travel to Spain to visit their families and when it comes to making Spain famous in Mexico, what we have to do is create a connection between the two cultures. The case of Colombia is similar to that of Mexico, while China is taking longer to open up to the Spanish market, which is why it is important to build relationships with agents there as China has its own ways of operating.
‘In both Scandinavia and Switzerland, although both are heavily consolidated in luxury tourism, other parts of Spain that are more unknown to them still have to be estimated. On the other hand, the national market has saved luxury tourism this year. It is understood that there is a Spanish luxury clientele who had previously invested in their travels internationally and understood that there are places in Spain that create unique experiences.
Spain Is Excellence has also announced the agenda for 2023, ‘For the next year, we have 3 trade missions scheduled for Brazil, Korea and the United Arab Emirates, we will also attend the 5th National Maritime Congress and the 2nd edition of the Excellence Awards. Will organize ’, reported Ana Alonso.
Conquering the Challenge of Luxury Tourism, Brazil, Korea and the United Arab Emirates
Spain is not yet one of the favorite destinations of Brazilians, which is why the association sees it as interesting to focus on the country of Rio de Janeiro.
Carlos Barros, a tourism expert specializing in the Brazilian market, is interviewed by Crismidi Urea, director of Soy Caribe Premium magazine in Spain.
Barros has pointed out that Brazil is a different country from the rest of the Latin American countries, ‘We speak Portuguese and the rest Spanish. In Brazil, there is more of a mix of cultures and it is a very large country, the whole of Europe fits into Brazil and that is the challenge for tourism, the complexity that Brazil represents.
Across different social classes, very different by income level, there are only 30 million people with high purchasing power, a market where luxury tourism deserves attention. About the destinations preferred by tourists from Spain to Brazil, the beach, gastronomic and innovative experiences stand out and ‘the latter likes to share what he does on social media’ explains Barros.
With regard to the reservation method, Brazilians organize their trips with their own resources and almost always do so by funding, ‘Brazil doesn’t look at the price, it looks at the quota’. Something that Brazil does not forgive is poor attention, which is why movements like Spain Is Excellence represent a great opportunity to attract this tourism.
Spain is a very powerful brand,” but we must update with this message for this new market that wants the experience and then tells others about it, if this message reaches Brazil it will catch the Brazilian tourist. will take.”
On behalf of Korea, Jorge Salaveri, Secretary General of the Spain-Korea Chamber of Commerce, analyzed the behavior of luxury tourists.
‘Koreans are a traveling tourist, statistics show in 2009 119,000 Koreans visited us, in 2019, before the pandemic, 630,000 visited us, Spain is the second most visited after the United States for Koreans It’s a country. 97% of his travels are for leisure and he likes to make good use of his time.
With regard to your favorite destinations in Spain, some destinations like Camino de Santiago, Barcelona and Andalusia stand out. Korean tourists like to travel as a couple and with friends, this is a high level tourism that loves to shop and wants to be well served. Regarding their customs, they mostly book through travel agencies as it is more agile in terms of claims.
The United Arab Emirates is made up of 22 countries and has over 400 million residents and experts state that only 20% of Arabs can travel to Spain.
Hilán Galán Loreno, executive director of the Halal Institute, explained that Arab tourists seek maximum quality, exclusive shows, discover Arab memories that exist in Spain, do luxury shopping, and an important aspect is that this tourist seeks maximum discretion. Is.
Fadi Salfetti, president and founder of Spain’s Eco in Arabic, mentions the importance of halal food as ‘the Arab tourist can ask for proof that what he eats is halal’.
In order to attract Arab tourists, experts point out that good service is key to it, they call on avoiding Islamophobia and calling on Spain to immerse itself more in Arab culture in order to better serve the group. it is said.
Express. Madrid. AG