Monday, December 11, 2023

The Chilean Basketball Federation presents Nike as its new official sponsor

The agreement between the two organizations will cover the adult and minor categories of all national teams in this discipline. The new uniform will officially debut at the Santiago 2023 Pan American Games.

Santiago, September 27, 2023.- The Chilean Basketball Federation (Febachile) announced Nike as a new sponsor, an agreement that seeks to support the different categories of the basketball team, women and men, in the face of important challenges which they had before.

In addition to the signing of the agreement, the team’s new jersey was presented, which will officially debut at the Santiago 2023 Pan American Games, in 5×5 and 3×3 modalities.

The relationship between basketball and Nike is not accidental, because throughout the history of this sport has marked the growth of the brand with memorable milestones, from the launch of the revolutionary Air Force 1 to the current new uniforms of the NBA, perhaps most importantly, signing Michael Jordan as an athlete in 1984.

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It brought the launch of Air Jordan, an iconic shoe in the history of basketball and which is currently considered a cult item by global fans of sports and sneakers. With the arrival of Jordan, the brand has inspired many basketball players, beyond stars like Kobe Bryant, as well as Lebron James and Kevin Durant, where the brand has created lines of footwear that represent in essence every player.

“Globally, this is an unprecedented agreement. A strategic alliance that will allow us to continue to grow and position ourselves at a new level. As a Federation, we are very happy to -seal this link with an important and prestigious multinational worldwide, in which we thank his trust after many months of work. This agreement is part of the effort we make as a research institution to provide the best conditions of our adult and minor national teams,” said the president of Febachile, Iran Arcos, about the agreement in which Chile joined the top-level teams. around the world with Nike clothing such as the United States, Canada, Brazil, Spain and Lithuania, among others.

For his part, the General Manager of Equinox Los Andes, Nike’s official distributor in Chile, Rodrigo Amenábar, said that

“Nike is a brand passionate about basketball, marked by unforgettable milestones in this sport, influencing the whole world on and off the court. It is a privilege for us to bring that passion and wear- ob of the Chilean basketball teams, providing our players with the best technology and innovation that will allow them to perform at their highest potential to achieve all their goals.

With this sponsorship, Nike reinforces its commitment to improving the level of this sport and supporting national talent in the search for excellence.

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