Turismo Costa del Sol traveled to London to attend the most important events in the British market regarding the golf travel segment. In this way, on the one hand, it participates in the activity carried out by Golfbreaks, one of the most important and most established golf tour operators in the world with a large presence in the British market, while, on the other hand. , is in your Golf Travel business, the world’s largest golf travel company.
As explained by the CEO of Costa del Sol Tourism, Margarita del Cid, “the entity attends these events with the aim of positioning the brand image of the Costa del Sol and, above all, its offer as Costa del Golf , in addition to Seek to attract leads interested in learning more about the province of Malaga and generate a greater business from golf trips to the destination, through relationships with agents and professionals in golf travel industry that is in the events.”
In this sense, Margarita del Cid says that “the events give us the opportunity to value the offer we have for golf lovers, in addition to the possibility to show the different values of our province in Malaga, like our warm climate or our gastronomy, which makes the experience of travelers interested in golf of higher quality.
During its stay in the United Kingdom, first of all, Turismo Costa del Sol participated in the session held by Golfbreaks at its offices in Windsor. The day is set to a golf championship where event participants compete to find out who is the most skilled at this game while attendees get to know each other and build networking relationships.
Afterwards, the entity made a presentation of the offer of the province of Malaga in relation to the golf segment where, together with Turismo Costa del Sol, more than a dozen companies in Malaga held their activity focused on this Part also included: golf courses, golf, resort and hotel. In addition, the day ended with a cocktail that gave attendees the opportunity to re-establish relationships and synergies with agents of British tour operators.
As a summary of this first day, Margarita del Cid stated that “participating in the session organized by Golfbreaks allows Turismo Costa del Sol to build synergies with one of the most famous tour operators in the segment of golf, as supported by its numbers ever since Golfbreaks manages golf trips and vacations for more than 200,000 golfers a year, at more than 2,000 different resorts and golf clubs. Likewise, we have the opportunity for tourism professionals from the province of Malaga to connect with the agents of this tour operator and this will contribute to a greater amount of business and growth in the golf segment, but also in the business network dedicated to him. “.
For its part, Your Golf Travel is the organizer of another event in which Turismo Costa del Sol participates in the United Kingdom. During the day, the entity was able to participate in different workshops to establish relationships with different professionals who attended the event. Likewise, Costa del Sol Tourism made a presentation to show the potential of the province of Malaga as one of the leading destinations for playing golf and getaways linked to that sport.
In addition, like the previous day, in this event there will also be a place for gamification as one of the resources to build synergies and relationships with the participants. In this way, the attendees had the opportunity to play a quiz designed for the occasion where the winners got prizes from the companies gathered there.
Regarding this session, the CEO emphasized that “participating in the Your Golf Trip event is a great possibility for Turismo Costa del Sol to attract and attract even more golf-loving travelers. Well, because through this company more than 20,000 travelers have booked their getaways to practice this sport in Spain and among them the province of Malaga is the best selling destination, so with this presentation we hope that the number of businesses and travelers will increase and our The destination will not only remain ahead in terms of bookings for golf holidays in Spain, but will also increase its number.