Tuesday, October 3, 2023

The CX Congress celebrates its XI on October 4th. Edition, company and company

Aiming to share trends and tools that allow building emotional connections with consumers, Dir&Ge organizes the CX Congress on October 4th in Madrid the reference meeting in the Customer Experience section, which can also be accessed streaming.

Creating memorable experiences to make them memorable becomes more important in a context where brands need to improve engagement and differentiate themselves through an almost limitless range of products and services. In this context, to understand the keys that make it possible to work on the operationalization of the experience and to move from a strategic level to a real and qualitative management, CX Congress will be present leading brands such as Kia, Clarel, Iryo, McDonald’s, Dufry and Fnac among other things in the form of presentations, discussions and success stories.

360-degree vision, personalization and omnichannel strategy to connect with the customer

Technological advances and the evolution of consumer habits are two of the aspects that companies must prioritize in order to foster growth, mainly motivated by the measurement and integration of metrics that allow the planning of unforgettable experiences, without forgetting, in moments of Truth to have the voice of the customers.

Adopting omnichannel strategies capable of integrating the multiple touchpoints of the customer journey, leveraging data to hyper-personalize interactions, capturing customer emotions, or finding a balance between enhanced personalization without compromising privacy are the biggest challenges companies face to improve their experiences.

In short: The change in user habits presents companies with new challenges when it comes to increasing the conversion rate and business results. For this reason, differentiation in the digital environment by offering consumers a unique shopping experience is a priority to earn the trust and engagement of a discerning omnichannel customer. Likewise, the integration of state-of-the-art technology and careful management at all touchpoints helps brands configure effective, customer-centric management.

At CX Congress 2023, top-tier professionals and reference brands will share keys, success stories and best practices to achieve excellence in customer service. A unique opportunity to improve your knowledge and skills in customer experience and to connect with other business leaders.


Executives attending this congress include Eduardo Dívar, General Manager of Kia Spain; Diana Guzmán, Director of Marketing and Digital Ecosystem at Clarel; Nuria Giménez, Head of Digital (Mediterranean Region) at Coca-Cola; Pep Manich, Director of Customer Experience at Iryo; Among others Domingo Guillén, Director of Omnichannel Sales at Fnac or Marta Gasset, Global Digital Ecommerce Lead at Dufry.

The face-to-face event will take place in Madrid for all managers who want to discover the latest trends in customer experience in order to provide a robust, differentiated and strategic answer to the changing expectations of the connected consumer. It will also be accessible via the free streaming broadcast.

The magazines Ctrl Control Publicidad and Interactiva Digital as will take part in the CX Congress 2023 media partners.

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