Calling it “the right thing to do”, Lake Tahoe’s legendary Squaw Valley Ski Resort announced Monday that it was dropping the “insulting” name it has had since 1949: Palisades Tahoe.
The owners of the resort, which hosted the 1960 Winter Olympics, took the new name after a year of valuable consultations with the Washo Tribe of Nevada and California.
Serel Smoky, chairman of the Washo Tribal Council, “highly appreciates this positive step.”
“Washo people have been living in the area for thousands of years; We have great respect for our ancestors, history and land, ”he told Reno’s News4. “We are very pleased with this decision; Today is a day that many have worked for decades. ”
The new name will also include the company’s sister property, Alpine Meadows.
“At the end of the day, ‘squaw’ is an offensive word, and we are not injured people,” the resort’s president and COO de Bern said in a statement. “It was a change we need to make to keep our heads up as leaders in the industry and the community. At the forefront of ski culture we have a well-established reputation as a progressive resort and progress cannot happen without change.”
Palisades joins a growing list of Tahoe entities that omit aboriginal names that are considered offensive. The Washington Redskins became the Washington football team. The Cleveland Indians have redefined themselves as the Cleveland Guardian, although the team may find itself in a trademark battle with this name. About 50 years ago, Stanford University dropped the name and picture of its mascot, the first institution in the country to take such a step, according to Indian Country Today, the Digital Indigenous News Service.
Resort officials said branding would resume immediately, but the full adoption of “Palisades Taho” is expected to last for many years. Next to the Olympic Valley, the base area village will now be known as The Village in Polysides Tahoe, but the new names for Squaw One and Squaw Creek Chairlift have not yet been determined. Those changes will be made in collaboration with the Washo tribe, including seeking public input.
With the new name comes a new agglomere head logo. According to the resort, “the royal agglomerate perched on two lofty peaks signifies self-determination and uniqueness that defined the generation of people who call these mountains home.”