After the incredible response from the public to the announcement of the theatrical release of Taylor Swift’s concert film Eras Tour, the superstar Beyonce relaunched with the distribution of the concert film in theaters Renaissance World Tour.
As Deadline exclusively reported, The Beyoncé Renaissance World Tour theatrical release date is set for December 1st ie the post-Thanksgiving/Black Friday weekend, which generally represents a weekend of exhaustion at the box office after the holidays and waiting for Christmas: it should be noted that in those days, at least in the United States , 20th Century Studios is distributing The Bikeriders the film starring Tom Hardy, Jodie Comer and Austin Butler directed by Jeff Nichols, while Lionsgate plans John Woo’s first American film in 20 years, Silent Night with Joel Kinnaman. But after Taylor Swift caused a change in the date of The Exorcist: The Believer, it’s no surprise to see these titles move up the calendar because of Beyonce.
According to Deadline, this proliferation of concert films is a strategic move by major cinema chains to address the lack of major titles for the upcoming season: due to the SAG actors’ strike, in fact, Warner Bros postponed Dune: Part 2 – because the rich cast consisting of Zendaya, Timothee Chalamet, Florence Pugh and Austin Butler and many others would not have been able to promote Denis Villeneuve’s mega blockbuster – and these event film concerts will help bring new revenues to the supply chain. This is evident from the fact that AMC has secured Taylor Swift’s concert film for a staggering deal which will allow the Swift family a large portion of the revenue of the Eras Tour, which will be split between the artist and the cinema chain up to 57%.
It is unclear at the moment when the Beyoncé Renaissance World Tour also comes to Italy We will keep you posted.