In addition to being a social network for dance choreography, Challenges viral more moves or hacks To do daily tasks, tiktok is also a platform for sharing stories Inspirational and helpful. It is performed by Joshua Santiago, a hairdresser from America Who have made their profession a means of helping the homeless.
This barber from Philadelphia, Pennsylvania started gaining notoriety on social networks, especially on TikTok shocking homeless makeover, In one of his posts, Santiago revealed that first impressions are very important in our society.
Thus selflessly helping those with less resources, you may get new opportunities for them Thanks to the change of appearance or change in form.
Empowerment, A ONG Viral
empowerment (Strong Cuts), this is the name with which the hairdresser Santiago has baptized his initiative and turned it into an NGO. A TikTok account sharing the same name has several videos of his work that have been viewed several million times.
“sometimes best people You know you’re covered in tattoos and sometimes the most prejudiced people you know go to church on Sundays.Santiago comments on this publication.
makeover for the homeless
Santiago’s videos on TikTok show the persona as he knows them, the process and the final transformation. All this with some motivational phrases, “Never look down on someone unless you’re helping them” or “Never underestimate someone’s pain because honestly, everyone is struggling with something.”
“The former co-owner of two restaurants and a chef of 20 years is now homeless for the past 3 months. He grew up in New Jersey and had a great childhood, but when life took its toll on him he suddenly lost everything, leading him into depression. Perfect timing for an upcoming job interview bySantiago comments in a viral video.
@empoweringcuts tiktok account has over 300,000 followers And has already garnered close to 7.5 million ‘likes’ with his videos. it has 158,000 on instagram followers and 718 publications.
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