Monday, May 29, 2023

The importance of integrating the logistics dashboard

Through the dashboard, the situation of the company globally can be analyzed in real time because it allows to have a visualization of the main logistic indicators and to know where the problem is to solve it.

During the lunch of the National Council of Executives in AC Logistics and Supply Chain (ConaLog), experts from different industries explained the importance of the dashboard in companies.

What do you want to measure?

Octavio Villarreal, Sr. The Business and Imports Manager at Grupo Axo shared that his organization started working with logistics dashboards after the pandemic, when he needed to know the state of the company.

We had to know what the state of our time was and what the state of our operation was. We started giving dashboards that helped us to make information to always have our KPIs at hand”

Octavio Villarreal, Sr. Traffic and Imports Manager at Grupo Axo

But he considered that it is a matter of knowing which indicators are to be measured in order to know where the problem is generated and challenged.

In the specific case of the group, with a group of different brands, its logistics business model was based on different types of ships, and the data came from various sources, so the dashboard helped them to integrate the data.

It is not only to show information, but to understand quickly

For Javier Arellano, director of Hasbro’s Planning & Analytics LatAm, the meaning of the dashboard lies in the data it conveys, because it is easy to understand and analyze so that the staff can make decisions in real time.

The dashboard not only shows all the information, but it is organized and invites you in a certain way, so that you can quickly identify the trends that you want to address that day and know”.

Javier Arellano, Director of Planning & Analytics LatAm at Hasbro

According to Arelanus, he was able to identify with this instrument of society;

  • Trends
  • given the reason
  • Product performance
  • financial fear
  • Obsolescence
  • So it’s not only useful for reporting information, but for helping staff quickly identify if there’s a problem.

    Thanks to the dashboard you can have KPIs updated in real time

    Knowledgeable business people, the cornerstone

    Another perspective on the use of the dashboard was directed by Andrés López Frisbie, Global Logistics Director at Grupo Bimbo, who highlighted the importance of knowing how the company’s business would work in order to properly implement the tool.

    Start for the dashboard And how does our business work? What are the basics and how our network is structured so that this dashboard allows us to do two things: better plan to have timely information and predictive information to learn from what we did wrong in the past and not repeat it”.

    Andrés López Frisbie, Director of Global Logistics at Grupo Bimbo

    He added that now with technology you can have the data of any aspect at any time, but it is vital to find a relationship between them, also to know the process perfectly, because otherwise it will offend the Dashboards.

    “The beginning of any dashboard is precisely to understand the scheme that we need to know, control and plan better in the future. A strategic dashboard is not the same as an execution dashboard and both need a scheme that allows us to understand what we want to control”, he points out.

    Two types of dashboards

    Carlos Algraves, Director of Ryder Operations Group, presented the vision of 3PL in the moment of working with the dashboard and explained that there are two types of them, so it requires one order to know about the system.

    “We have two types: strategic or strategic, focused on strategic initiatives, supporting areas and long-term. But the daily implementation of the operation for a short period of time, it is important to be friendly to the workers, enriching the floor, that they can have a strategic view, act and make different decisions”. he asserted.

    Algrave points out six crucial points for a dashboard to work;

  • Review the business objectives we have for the business.
  • Our mission as a company.
  • What is to be accomplished with us today.
  • What are the critical moments of our current process?
  • Define the indicators that will help us in this crisis to make that critical change
  • Prioritize them by frequency and follow up.
  • This can be accomplished in three ways:

  • Laughter at the pain. Which puts the client at risk or at risk of losing them.
  • Supplication. Thoughts that can make a difference from day to day.
  • Sustainable things.
  • Nation World News Desk
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