To celebrate one of the most important pillars of Kwai, content creation, the platform holds, for the first time in Brazil, the Kwai Award, an award designed to recognize content creators and artists who stood the app during the year. From music to humor, mini-soap operas and different categories, such as sport and lifestyle, different profiles have become prominent, including those already recognized in the field of Brazilian entertainment and individuals which gained visibility on the internet.
Below are some famous names that participated in the first categories Premium Egg From this Egg Top 100 which provides one hundred important creators based on popular voting and platform performance.
Music is one of the strongest themes in Kwai, as it consists of profiles, short videos, memes and thousands of other contents. In addition, many artists have become content creators to transform their profiles into an attractive place for fans, as in the case of the young Pernambuco native João Gomes, now one of the most name of forró and piseiro — especially since his name is one of the nominees of Premium Egg in the Star of Kwai category. The app also brings together artists from country, pop, funk, and more. In addition, it supports and boosts the careers of new talents, such as Viny Cantor, piseiro star revealed in a competition within the platform.
Like the joke, the hashtag #laughter has over 103 billion views on Kwai. Among the more than 48 million users who regularly access the platform in Brazil, there is a clear interest in quality content and entertainment. The big names of comedy in the app have a lot in common, especially focusing on the daily situations in which they live, lifting the local culture and customs, like JP Venâncios, from Paraíba, with more than 3.6 millions of followers. The pedagogue and singer made sketches with his family straight from São José das Piranhas, where he lived, brought children and relatives, and was one of the first stars to gain fame in Kwai. “I spent a lot of time hearing from my family that it was crazy to record videos for the internet. But after two years, everything changed, I started standing and, now, I have many loyal follower. And Kwai has always supported me in this journey, I just have to thank him”, said Venâncios.
For 60 years, soap operas have been part of the entertainment history of Brazil and, in these six decades, the format has never lost its momentum. Thus, Kwai brought TeleKwai to the country, adapting great stories into short videos. And the result was a success: in 2022 alone, the content produced within the program amounted to more than 42 billion views, with an emphasis on the megachannels Markelly em Ação, Fora das Telas and Vix – this , in fact, are champions of the Kwai Prize and which have transformed many artists, such as Markelly Oliveira and Alicia X, into celebrities. Looking at some rising stars, there are other profiles dedicated to mini-soap operas, such as O mundo de Dimily and Cenas da Laura.
Another type of content that connects with the public is the light and human stories contained in Kwai. An example of this is the profile of Bellinha&Papai, which consists of a father and daughter. In addition, there are mothers who share experiences about motherhood, such as Sister Pina and Mildy Melo. Couples in love are also on this list, with funny stories and stories common to every relationship, such as Casal Bsb. As pets are also part of the family, the app also features a trio of pinschers Bolt, Gnoque and Zorro, and kittens Pedrinho and Paulinho.
Creators of gastronomic content, such as Vivi Cake and Fran Misturini, who have gathered more than 15 million likes on the app, are also famous for their products. In addition, sport is a popular topic on the platform, profiles such as FutebotecoTV and Pitacos do Esporte provide various information and entertainment about different sports. The world of games also has its application space. In this area, many profiles stand out, such as Nath FF and Lezin TV. In the dance category, there are also creators at the forefront, such as Aleff Sales and FitDance, in transformations and creations (such as Babu Lima and Diego Glow) and in travel (Traveleiros).