According to some media and Seventh Art experts, The Little Mermaid’s live-action first weekend was not good for profits, which alarmed Disney executives, as it only raised $13,000 during pre-sales in China. Were. , which could mean a colossal failure of the film.
It should be noted that, according to experts, the Asian market is crucial for Disney’s earnings. However, with low sales ahead of the premiere, the forecast isn’t too encouraging to say.
Let’s remember that the premiere of this Disney classic is one of the most anticipated of the year and even with its detractors, Halle Bailey’s tape and performance have received good reviews. However, there hasn’t been a huge interest in the Asian country, at least in the first days of its release.
For the last few years, big film and Hollywood production companies have shown great interest in succeeding in China, because of the population of over 1.4 billion inhabitants, the opportunities for good profits abound.
This is why companies like “The House of Mouse” have tried to stay present in the country and dominate this market, which is essential to the financial success of their production. As such, we can say that Disney wants to look good with China and has chosen to appeal to the Chinese public with animated films such as the remakes of Raya and the Last Dragon, Shang-Chi and Mulan.
Regarding Mulan, the film has been used to compare the success or failure of live action in the Asian country, as the film raised around $300,000 in its pre-sales before the pandemic, which later surpassed its total. 23 million during the premiere, collecting a total of $40.7 million en route through China.
On the other hand, Cruella, which came out in the middle of a pandemic and was the last live action release to be released in the Chinese nation before agreements between the countries were changed, had a poor start but eventually managed to raise $1.6 million for it. date.premiere and 24 million in its route through China.
Precisely, this is expected to be the case of The Little Mermaid, which despite the fact that its debut is not very encouraging, manages to close with good figures in that country and in the world.