VALENCE. The pandemic, the raw material and food crisis and the war in Ukraine have created the perfect weather for a major change in the way companies are organized, especially in terms of logistics. This area has become the cornerstone of business management, in which, only in circumstances, “few changes have been made as necessary, and where it will be more necessary than ever in adaptable and flexible companies”, points out Dani Lloret; Industry Consulting Manager to Improve.
The events that have taken place, check all the provinces. “These unexpected events have made many of us to rethink the operating model in which the entire supply chain enters. Carla Bassó said that all the internal processes of the company need to adapt.
In addition, the new business environment brought about by another consumer has fostered a business where the development of products and services is increasingly agile and fast, and only companies that adapt will be able to manage successfully. In this sense, “looking for mixed management solutions with part and part internal absorption, is the most suitable way to manage it and with the best chance of doing well”, said Dani Lloret.
The logistics sector has grown in recent times, as pointed out by Bassó, who added that “there are studies that suggest that in 2023 logistics will be one of the sectors that has grown more than 25%, when it is full. The boom and will be surrounded by technology and new developments, which becomes an opportunity for everyone” The expert’s main recommendation is to better understand the role of logistics in each company, giving it the due importance.
But the problem Organizations that face arise from specific and proprietary structures that are to be loved, so that adaptation is complicated. It is important to look for solutions that allow companies to adapt more, to change the situation, to change decisions in the market and to be fast.
In this sense, Lloret opined that when it comes to properly managing the supply chain, it is important to take into account aspects such as a company manager with a hierarchy and the possibility of making agile decisions on a daily basis. even if it manages a full or mixed release solution, given the importance that this area of the company has assumed. Next, it is necessary to adequately define the responsibilities of each part of the chain (internal and external).
The Persona Improven manager also explained another key aspect of working with objective data to make the right decisions, and identifying a few KPIs that are clear and correct. In the same way, the importance of presence in the whole process: that is, even if we are active in the solution, in our warehouses we “manage our product and our team”.
In addition to these recommendations, Carla Bassó indicated that logistics companies are linked with suppliers, internal logistics (everything related to production), letter logistics (delivery to the customer and the end user) and reverse logistics (returns). The ability to be flexible which mimics the statistics that more than 70% of customers select brands that, even offering the possibility to physically experience with the product, allow them to buy online.
With regard to future trends, the Manager Improven identifies data as added value, explaining that everything is moving towards the integration of a new logistics model where physical supply will be an element that adds value and, besides being. store, in turn acts as a manual center, distribution center, etc.
Bassó also made a direct relation to CSR, the environment, the healthy factor and, in more general terms, reaching an emotional connection with customers. In fact, the leader of the Improven leveled the impact of this event with the key trends that have characterized the logistics sector in recent decades, such as digitization or the social network process marked between the 2010s.
“It’s about knowing yourself and getting to know the consumers,” Bassó said after highlighting that the current merger generation is one of the elements that “check many business models.” Migrants and digital natives, younger ages choose content directly. Different profiles that consume in their own way and need to be noted.
