trips are postponed
The Mediterranean Sea Gets Too Hot for the Swiss
A new study shows that the Swiss’ travel behavior in the summer is changing. Because it is getting hotter and warmer, they like to visit classic Mediterranean destinations in autumn.
The Swiss love holidays on the Mediterranean Sea. It is the number 1 travel destination for most Swiss people. Even in summer. But now it’s apparently getting too hot for them in the Mediterranean! Tourists are slowly but surely moving towards cooler regions. This comes from data that Swiss tour operator Kuoni had assessed at the request of “NZZ am Sonntag”.
Kuoni compared the months of July and October, that is, an effective summer and autumn holiday month. Result: Mallorca, Crete and Cyprus were still the clear summer destinations in 2009. Autumn has changed since then. Kuoni now sends more customers to Cyprus in October than in July.
“result of climate change”
“If popular tourist destinations are visited in the off-season, it is the result of climate change,” says Marcus Flick, spokesman for Kuoni Media in “NZZ am Sonntag”.
The largest trump card of the Mediterranean Sea is its weather protection. The sun practically shines continuously for months. It is a fact that tourists from all over the world envy countries like Italy, Spain or Greece. However, the fact that it is heating up now can have negative consequences.
it’s so hot since 37
A McKinsey study, available for “NZZ am Sonntag,” warns of the consequences of the heat. For McKinsey, the range between hot and unbearably hot is 37 degrees. Then the tourists would stay away and look for a new travel destination.
In concrete terms: by 2050, in the Turkish city of Antalya, for example, the “unbearable” days are to double from the current 30 to 60 per year. Even in southern Spain or Egypt, days warmer than 37 degrees are expected to increase by more than 50 percent. Disappointing prospects for countries that live largely on tourism income. (PBE)