The presentation of the new concept took place this Wednesday in one of the most emblematic roofs of Madrid, within a careful gastronomic event where registered wineries, special media, professional restaurant associations and public institutions have the opportunity to get close and personal and through a unique and inspiring experience, the pride of belonging to a place and better a product where the magic reappears every day.
in the act, Jose Antonio Pavon, General Director of the Regulatory Council of the Jabugo Protected Designation of Origin (DOP), told the audience that “I am from Jabugo DOP is a consequence of what confirmed when we travel around the world promote the DOP Jabugo ham or receive visitors in Sierra. to absorb the culture of the territory.” In short, he specified “smiling faces of different origins and words of praise spoken in different accents.”
The main objective of the Jabugo DOP has been since 1995 the certification of quality and origin, the protection and promotion of Iberian ham grown and fattened on acorns and natural grass in the freedom of the pasture and produced in wineries. the natural microclimatic conditions of 31 localities around the Sierra de Aracena and Picos de Aroche Natural Park, whose pastures have been declared a Biosphere Reserve by UNESCO.
at the back, Lucia Garcia Head of Communication for the DOP, started with a sensory tasting of the DOP Jabugo ham that immersed the attendees in a gastronomic journey to the origin, to the towns that are mixed with the Jabugo DOP, which he explained to the attendees ” thanks to the committed way of doing things, from a gastronomic and tourist point of view, 100% Iberian acorn-fed ham DOP Jabugo has become one of the most recognized gourmet products of Spain in the world”
DOP Jabugo is conducting a new communication strategy where it aims to strengthen its brand, exciting, informing and creating content of interactive value that shows the pride of belonging that the product awakens anyone regardless of the its origin.
