The NFL is the only one happier than Travis Kelce because of his blossoming friendship with Taylor Swift.
The music superstar made waves last week when he attended the Kansas City Chiefs’ 41-10 win over the Chicago Bears after Kelce invited him to the game. Their connection will be part of the NFL’s end game.
“He’s invited to any game he wants to go to. It’s an open invitation,” said Ian Trombetta, the senior vice president of social and influencer marketing for the NFL, per USA Today’s Kayla Jimenez.
Social media lit up last week over Swift’s appearance at the Chiefs’ home game. It was also a big boost for Fox, which broadcast the game. The 4:25 pm ET time window it aired scored the highest rating for the league in Week 3.
If the league has its way, Swift will attend games every week.
Unfortunately for the NFL, Swift is back on her “The Eras Tour” beginning November 9 in Buenos Aires. The South American leg of his tour ends on Nov. 26, so he can return to give the league another boost in viewership in December when the postseason races heat up.
As Jimenez said, “Swift’s appearance and Kelce’s invitation may have helped solve a long-standing challenge for the National Football League: attracting Americans from Generation Z, including young American women and woman.”
According to Jimenez, Trombetta recognized the league’s difficulty in reaching younger audiences, saying, “Gen Z is more elusive because they use media in non-traditional ways.”
Trombetta added, “We really trust and reach more casual viewers, or people who don’t watch football every single moment or watch every week … We find adjacencies in music, sports and fashion.”
The NFL is already a huge organization that will generate nearly $12 billion in revenue by 2022. However, if it can build its audience through Swift, whose latest tour has an estimated economic impact of $5 billion in the US, it will only make the sport more. popular.