NEW YORK – If all goes well for NBC Universal over the next few weeks, Americans will joke about the Olympic performances of Simon Byles, Gabby Thomas, Kevin Durant or any unexpected star.
The late Tokyo Olympics of the year will officially begin airing on NBC’s opening show on July 23 – with a live and prime-time edited version in the morning.
In the wake of Japan’s emergency, the Olympics in KOID-19 are dripping with bad vibes. Most Japanese citizens are unaffected by the virus and most wish that the Olympics were not held this summer. Most events will take place in near-zero spaces. Star sprinter Shokari Richardson was removed from the U.S. team after testing positive for cannabis, and the U.S. men’s basketball team suffered embarrassing show losses to Nigeria and Australia.
Yet since the competition began, NBC is banking on a quid-tired United States to embrace the Games.
“I really believe that people want to have a shared experience even after we’ve gone through everything,” said Molly Solomon, executive producer of NBC’s Olympic coverage.
If you miss something, it’s not NBC’s fault. Wire outlets such as NBC, USA and NBCSN will offer more than 7,000 hours of Olympic coverage on NBCO Olympics.com and Peacock streaming services, Twitch, Twitter and Snap.
The shadow length of the COVID is difficult to estimate.
Despite the opportunity to advance to the International Olympic Committee Games, it is unheard of that NBC Universal is paying $ .7575 billion for Olympic broadcasting between 2022 and 2032. The bravest, Hubris-anti-manuality cash grabs, ”he says.
Asked about the issue, Solomon said, “As an American broadcaster, if any Olympic Games happen, we’re going to tell the story of the Games here.”
NBC News anchor Lester Holt will report on COVID-19 concerns and restrictions on participants during the opening ceremony.
“You would expect (NBC) to get out of the Olympic bubble as much as possible and talk to everyday people in Japan to hear their thoughts,” said Jules Boykoff, a professor and author at the University of the Pacific. “Power Games: A Political History of the Olympics”, who criticized the decision to move forward with the Games.
Someone has an idea of how much Holt will need after opening at night. Only a strong optimist will believe that no athlete will catch or be exposed to the virus. The question is whether this will happen more often to reduce the schedule.
NBC manages the news in perfectionary fashion at the Olympics and focuses on sports. There is also a history of pre-game concerns after the start of the competition. Remember the Zika virus? Concerned about terrorism in London?
A recent survey suggests that there is a lack of public interest in advancing games. John Affleck, a professor of sports journalism and social sciences at Penn State University, said the Kavid ban meant few journalists would be present to cover the event, said John Affleck, a professor of sports journalism and society at Penn State University.
Before the Olympians move into the starting block, NBC considers expectation levels to be relatively meaningless. Andy Billings, director of the University of Alabama’s sports communications program, said he sees positive signs for NBC to focus on the Olympic team’s judgment on television.
Lack of live viewers is an issue NBC is trying to counter.
The agency said it would not pipe in to the sound of fake crowds. This is a technical issue, as the Olympic Broadcasting Service, which provides video and audio feeds of events that NBC will use, is working to create an “created” environment for athletes so that they do not compete without a crowd chatter or presence, “said Dr.
He said NBC wants to broaden the wording of the competition – pool splash, interplay between coaches and athletes – to give viewers a sense of being there, he said.
NBC will try to recreate it by showing the teams back in the United States without the strapless broadcast isolated to nervous parents in the stands.
NBC’s prime-time coverage will be almost exclusively dedicated to the past, such as swimming and diving, track and field, gymnastics and beach volleyball. Men’s and women’s basketball will have some exceptions like the gold medal games.
The lack of variety is no less a matter of controversy than before as there are other outlets for competition. The time difference – Tokyo 13 hours ahead of East America, 16 hours ahead of the West – means limited opportunity for live coverage in the evening.
All consumer options give NBC Universal other ways to make money; NBC prime-time ratings may be the biggest factor but not the only determinant of financial success or failure,
NBC Universal announced just before the epidemic ended in March 2020 that it had sold a record $ 1.25 billion in advertising for scheduled games four months later. Redefining the games, NBC Universal did not publish this image publicly. The company said it would surpass ad sales with more advertisers than the Olympics before the previous Summer Games.
“If they break even, it’s a great success,” said Billings of Alabama. “If you can’t easily lose money and get lots of new subscriptions for Peacock, from people checking it out, it’s probably an incredible promotion for what they see as the future of television.”
Peacock new wrinkles this year. The service seeks to compete in a streaming world influenced by Netflix and Disney, claiming 42 million subscribers. Customers can get it for free, or there are $ 5 and $ 10 options with less advertising and more content.
It is experimenting with Olympic content, most of it highlight-based, although it will provide some events live stream or later on demand. The ড 5 option will open direct access to basketball games in the United States. The NBCO Olympics.com website remains the place where customers can access the most content.
The first U.S. tournament predicts the opening ceremony: a softball game against Italy that will air on NBCSN on Tuesday night.
As he prepares to travel to Japan this weekend, NBC commentator Otto Boldon, a former track and field Olympian, says he has not felt any anxiety despite the state of emergency.
“I know it can’t be a normal Olympic Games,” he said. “But I still feel that this year has a purpose not only in the sports landscape, but also in the human landscape.”