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Saturday, December 10, 2022

The preferred flavor of ice cream in Japan depends on the temperature

The Japanese company WeatherNews Inc. conducted a survey among its app users in August this year and has now published the results.

The question was “What would you like to eat now?”. The alternatives were ice cream and kakigori (“shaved ice”). The survey was answered by over 33,000 users.

preferences are temperature dependent

The information service then analyzed the association between temperature and ice cream preference by evaluating location information from a smartphone. The result is that most people prefer classic ice cream at a temperature of 20 °C, but this changes as the temperature rises.

At 30 °C, 30 percent already chose the kakigori option and at a local temperature of 34 °C, the trend eventually reversed and half of those surveyed preferred shaved water ice to milk ice.

Chart Ice Cream Preference
Chart WeatherNews Inc. Shows election results. The chart shows the relationship between temperature and snow preference. The vertical axis shows the temperature in Celsius. Blue bars represent kakigori and orange bars represent ice cream. Image: MS

In addition, about 10,000 people answered the question of which ice cream they usually prefer. Here the result was clear: 75 percent of app users clicked on the ice cream.

Favorite Ice Cream Japan
This pie chart shows the Japanese people’s favorite ice cream. Image: WeatherNews Inc.

A representative of the information service summarized the results as follows: “Even people who normally like ice cream prefer to reach for Kakigori when the temperature rises. This change in preferences is clearly visible in the data. ,

There’s a lot of ice in Japan’s freezer

The company also wanted to know how many packs of ice cream (of both types) were in the participants’ freezers, and received responses from more than 12,000 users.

This information is broken down by the prefecture. Most ice cream is found in homes in central Japan’s Ishikawa Prefecture, with an average of 7.2 packs. Next comes Saga Prefecture with 6.7, and third is Ishikawa’s neighboring Fukui Prefecture with 6.6 ice packs in residents’ freezers.

Kanazawa spends the most ice cream

The Ministry of Internal Affairs and Communications conducted a household financial expenditure survey. It said that between the warm years of 2019 and 2021, Kanazawa was the country with the highest spending on ice cream. It is the capital of Ishikawa Prefecture, with temperatures rapidly exceeding 36 degrees Celsius.

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