For the planet it means less waste, for a brand it means investment. she selling Sustainable encourages companies to adopt sustainable business practices, actions revolve around the 3R’s (reduce, recycle and reuse). Currently consumers looking for more sustainable products because the fight against climate change has become a priority, leading many brands to change their business model to remain profitable and attractive.
And these consumer behaviors have an impact on brands, especially since 42 percent of users show a favorable tendency for brands with principles focused on the circular economy, while 36 percent want. Do not buy products from brands that do not contribute to the care of the environment.
But the fact that a collaborator of a brand shares this ideal in favor of the environment reflects the values ​​of the company itself This is how a Rappi delivery driver and an Oxxo employee explained, who They did not rest until they made it clear to a mirrey that it is not good to throw garbage on the streets.
A brand with environmental values ​​can be part of consumers’ first consideration by aligning with their sustainability values.
she selling Sustainable emphasizes the continuing methods and objectives of an organization and its commit to reducing your impact on the environment.
Benefits for a company that conducts a selling sustainable:
- Brand image is favored
- Attract new clients in favor of environmental care
- Increase brand loyalty among existing customers
- Makes a difference compared to the competition
- Reduce costs in the medium and long term.
However, the purchase of sustainable products can be hindered by high product prices, as revealed in a survey conducted by EY.
For its part, a brand that is apparently less concerned about taking care of the environment is Sports World, after users complained about the waste of water produced by a shower.
while Starbucks is a brand recognized for its environmental responsibility, because this brand has been certified by LEED since 2005, and since 2020 it has eliminated all plastic straws. Starbucks always uses ecological materials for packaging and as part of the “Green Store” initiative, it reduces waste every day. These measures have made the brand one of the favorites of many consumers who are now demanding that brands have greater responsibility in matters of environmental impact, in fact, This issue becomes a fundamental part of the value of a brand.
