A significant expansion of premium tourism is expected in Europe, with an estimated increase of 6.8% between 2023 and 2027. This growth is due to several factors, including interest in unique and exclusive travel experiences, the trend of millennial travelers and the rise of general aviation, according to a statement from AviaGroup.
Luxury tourism in Europe offers a wide range of options, from first-class accommodation and glamping to wine tourism, high-end adventures and sophisticated dining experiences. Countries like United Kingdom, France, Italy, Germany and Spain They are improving their attractions to attract more high-end tourism. This trend also spread in Eastern European countries, such as Croatia and Hungary.
When it comes to premium air travel, surprisingly, it represents 60% of the market. Business aviation customers value privacy, comfort, versatility and the travel experience itself. After the pandemic, this sector has seen a remarkable development, with frequent use of airplanes and helicopters for charter flights, safaris and corporate trips. The “Bleisure” trend, which combines business and leisure, has contributed significantly to this growth, according to various brokers and FBOs.
Regarding sustainability and sustainable trends in aviation, digital applications and platforms that facilitate the reservation and acquisition of tickets for private aircraft travel are popular.
Despite the favorable outlook and steady expansion, this tourism sector faces medium-term challenges, such as climate change, geopolitical conflicts and digital problems, which require continuous adaptation of new technologies.