Madrid – Contradicting the many voices that mean what the metaverse is, until today, an idea that remains more dead than alive, the celebrations begin for the second edition of the Fashion Metaverse (MVFW). The Digital Fashion Week that reaches the end of this first part of the catwalk season of this 2023, along with some of the festivities that finally take place from this March 28 to March 31, counts as a virtual epicenter. the universe of the metaverse Dencentraland and the protagonists, in addition to the users who decide to be part of these celebrations, are brands such as Tommy Hilfiger, Dolce&Gabbana, Adidas or Mango.
With the not-so-easy objective of trying to revive this virtual world that seemed to lose its luster like the turbulent waters disrupted by the coronavirus pandemic, this second edition of Fashion Metaverse Week has its main goal to get out. defend the role of the virtual scene as a new ecosystem to construct the fashion of the future. An environment based on uncertainty, with the potential to connect both the physical and virtual worlds, which comes to light as a particularly fertile environment, when it fosters creativity, especially from the new generations. of pregnancy There are some creators who thus abuse all their imaginations giving way to impossible designs and collections, which can no longer only “cultivate” avatars in these virtual environments, but also as a HAT for the creation of future propositions. the world
Such a high number of opportunities that these digital environments continue to present to promising young people, a real reason to participate that digital communities and gamers end up showing up by wearing, for example, the right design of Balenciaga; and the opportunities that we can understand are the same that encourage access to the metaverse worlds in the way of different houses. Some brands that, in addition to understanding them and using them as a meeting with new audiences, offer a particular interest in these metaverses, insofar as they also allow them, in addition to opening new opportunities, to strengthen relationships. that community of digital artists whose efforts to create are more than easily scalable in this world in which everyone, regardless of audience, continues to set their own business models.
An inspiring union of physical and virtual reality
From all the above, “Future Heritage” has been chosen as the theme for this year’s 2023 edition. The term he clearly intends to serve as the role that MVFW strives to promote, as a platform specially designed to connect young emerging digital designers with the great institutions and brands of “traditional” formats. A dialogue between history and innovation, physical reality and virtual reality, who will study to use these conversations, for which a wide range of activities and virtual presentations have been prepared.
“This year we feel incredible that we can continue the honored legacy of the Metaverse Fashion Week”, for the second edition, due to which “we witness the return of many luxury houses and also the rise and elevation of native digital fashion”. Giovanna Graziosi Casimiro, director of Fashion Metaverse Week, opened it through statements released from Decentraland. “We’re excited to see the top minds in the world of technology embrace digital technology and explore what it can mean for their brands and communities.”
Dundas and Adidas and in honor of Westwood. with the office shows
In some highlights of the active development of this year, it should first be noted that, unlike its first edition, and despite the fact that Decentraland will continue to play a leading role, for the first time perhaps the celebrations of some MVFW will expand beyond its borders, to the end of the virtual environment involving local and metaverse Plus. The expansion of digital boundaries, with which it is precisely trying to highlight the light of the community, which allows to feed the development of activities, such as this MVFW of 2023, on a web basis.
In addition to this aspect, in addition to occasional activities outside Decentraland, as part of what is called the “official program” of the custom shows of the metaversion of this Fashion Week, the first form of a major house that we could access on the virtual catwalk of the MVFW of 2013. It will be Dundas who, this Tuesday 28th, will present a recreation of the catwalk designs at the last edition of Paris Fashion Week, made in partnership with the now iconic DressX. The activation that will follow this Wednesday 29 from the Adidas park, then continuing on Thursday 30 with a collaborative parade of 11 new talents from the Decentraland community of stars, a team of artists known as Blacknode, Roustan, Xalax. WJ Designs, Kirzoz, Hexroid, StoneyEye, SoultryDubs, FabeeoBreen, Digifun and Dappcraft. The presentations that are about to be completed, without leaving the same day on Thursday, Dear Vivienne parade Decentraland “Anti-Fashion” catwalk, part of the activities organized in honor of the late Vivienne Westwood match. the new edition of MVFW. The BRAmazing Fashion Show, in aid of the fight against breast cancer, will lead the closing day, and the show will feature the participation of Tangpoko, the first official supermodel.
This way we will reach the final day of Friday, March 31, in which the debut parade of the house of Barth, the manufactured home of Winston Bartholomew Holder III, better known as Barth, presided over the closing of the virtual parade. calendar., winner of the second edition of the HBO Max “The Hype” contest. The designer who in this way, and the presentation of the “wearables” collection, will bring an end to the official program, which will also be completed every day during these days, with the first community parade “Metaparty”; later with equal daily pomp “Haus de Fuego”, starring 30 avatars equipped with a series of “wearables” created by some of the most trusted from all over the metaverse world; and finally with the Dhingia parade, in which the creations of different digital designers will be displayed and exclusive gifts will be given.
From the Mango party to the exclusive collection of Balenciaga designs
Like any good fashion weekend, this Metaverse Fashion Week will feature a wide range of events and presentations outside of the official program, including those from a wide range of houses, from Decentraland’s Luxury Fashion District.
Among these presentations we will find the Italian house Dolce&Gabbana from the “Future Award” winning competition; the events and parades that will be organized by Miami Fashion Week, the first official catwalk of the physical world that has joined this digital week to participate; a store that the prestigious American jeweler Ben Bridge is about to open; the installation of an environment of entertainment and connection, which the firm DKNY decided to create; the various activities that the American Tommy Hilfiger is going to organize during the 4-day catwalk around the monogram “TH Monogram” that he built in Decentraland; or the inauguration party that Spanish Mango will organize this very Tuesday the 28th to present the new “Capsule” collection of virtual world events. The activation that will take place from Magon’s own space in the Decentraland Fashion District, built with an exhibition area and a store, from which participants will be able to buy clothing from the new collection at prices between 5 and 10 manas, equivalent to between. 3 and 6 are reported.
Beyond this list of outstanding events, for which you can follow in detail the program published on its official website by Decentraland, daily sessions of yoga and meditation, which are by the way solid, also stand out among the upcoming activations. the inaugural gala of the new Teatro Colon de Decentralad; for an immersive experience through Coach; the party organized by Diesel, the opening of stores such as Adidas and DressX, or the exhibition of the “Cristóbal Balenciaga New Code” collection, developed by RLTY in collaboration with Animal Concerts and Art Consulting, and made from a total of 10 NFTs. from Lorenzo Rivas is a collection of more than 9,000 drawings by the Spanish master. Some NFTs that can be purchased only from the “Cristóbal Balenciaga” boutique that opened its doors in Decentraland.
“Metaverse Fashion Week is one of the biggest web events of the year and we’re excited to partner with Concert Animal and Art Consulting to be part of it,” said Zack Sabban, co-founder of the RLTY collective. . “Cristóbal Balenciaga: The New Code not only represents the essence of the iconic designer,” he adds, “but the next phase of his virtual evolution.”