Saturday, January 28, 2023

The Secret TikTok Button That Can Make Any Video Viral

A secret button on Tiktok can make a video go viral. At least that’s what the magazine’s investigation suggests. forbes, According to this, the content that appears in the feed is not just due to an algorithm that knows what interests you based on how you behave in the application. a Groups of employees will have the ability to promote content under unknown rules,

This movement, known internally Heating, its purpose Some videos “reach a certain number of views”, Such content would represent between 1% and 2% of the total daily volume of videos. “Which can have a significant impact on overall core metrics.” As taken from an internal TikTok report titled Mint Heating Playbook To which the American media had access.

Furthermore, according to 6 anonymous testimonials collected by the magazine, TikTok will not always use this tool to promote videos that can attract users, increase content diversity or promote specific messages. Huh. That too for his benefit.

This is not the first time that a tech giant has used this weapon. For example, Google or Instagram partnered with health organizations to promote accurate information about COVID-19 during the pandemic.

The difference is that in those cases where you clearly knew why you were getting these messages, TikTok has not publicly acknowledged it. Heating, an exercise that can be Using people and brands to “camelize” their video views by exaggeratingAccording to sources consulted by Forbes.

“this suggests Heating Potentially benefiting some influencers and brands – with whom TikTok has sought business relationships— at the expense of others to whom he has not done so,” the article said.

According to 3 anonymous testimonies, company employees resorted to it to promote their own or their relatives’ publications. use this as an example One such account got it over 3 million views.

An obscure practice even for those who resort to it

Although The staff’s criteria for deciding what content should go viral on TikTok are not very clear, Not even for them.

under the name TikTok Heating Policy (algo como TikTok’s heat policy) document notes that workers can use it to “attract influencers” and “promote diverse content”, but also to “highlight important information” and “promote relevant videos”. for those remembered by the algorithm.” recommendations. 2 sources claimed that they were unable to determine whether a video fell within those guidelines.

in written reply forbes, Tiktok admits to promoting some videos “To help diversify the content and introduce our community to some rising creators and other celebrities.” However, the company claims that “only a small number of people located in the US” have the ability to use this tool and that “this content makes up about 0.002% of the videos that appear in the ‘For You’ feed.”

“We think social networks are very democratic and give everyone an equal opportunity to reach an audience,” says Evelyn Doak, a professor at Stanford Law School and a senior fellow at Columbia University’s Knight First Amendment Institute. According to this, what seems to be far from reality.

“To some extent, the same old power structures are reproduced on social media as well, where the platform can decide winners and losers to some extent, and businesses and other associations take advantage,

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
Latest news
Related news


Please enter your comment!
Please enter your name here