Charli XCX shines as the star of the new JW Anderson campaign, introducing the elegant corner bag with a unique style.
JW Anderson, one of the most innovative and forward-thinking fashion houses, has launched its latest campaign for the corner bag, a creation that shone at the brand’s Fall/Winter 2023 show in February. This time the undisputed protagonist is the talented singer Charlie XCX.
Shot by acclaimed photographer David Sims, the campaign features a series of playful images in which Charli XCX becomes the presenter, wearing the elegant corner bag in her own relaxed style. This bag features a smooth trapezoidal shape with rounded edges and a unique strap that incorporates JW Anderson’s iconic chain link design.
The Corner Bag is available in luxurious calf leather in shades of black and burgundy, as well as attractive color combinations such as champagne and black or khaki and navy. Also available is a cotton canvas version in natural tones, enhanced with a leather trim.
In addition to the bag, Charli wears pieces from the FW23 women’s collection in the campaign, some of which have been created in collaboration with renowned Scottish dancer and choreographer Michael Clark.
Those who want to buy the Corner Bag and experience Charli XCX’s unique style can visit JW Anderson’s website or visit their physical stores. This collaboration seamlessly blends fashion and music, creating a space where art and style converge in spectacular fashion.
