The report indicates which models and brands are most in demand on the e-commerce platform.
The research reveals the profile of users who visit the Mercado Libre platform in the vehicle category and which were 0KM and used cars chosen by them in the first two months of 2013.
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According to the market, in the first two months of the year, there were more than 127,000 new users who visited this category. In addition, the section closed in 2022 with an average of 500,000 monthly users.
The analysis revealed that between 2021 and 2023 the participation of young people aged 18-24 increased by 14% and adults aged 45-54 by 19.5%. However, the people with the greatest participation and purchase intention in the car market continue to be users between 35 and 44 years of age.
In turn, this study revealed that when ordering or looking to buy a vehicle within the platform, users prefer to do it through mobile devices: in 2021, 58% of visits originated from the app, while in 2022 that value rose to 68. %.
Another notable fact is that in the last three years the number of women visiting the section has doubled. In 2019, only 20% of them entered the home plate while in 2020 and 2022 that value grew to 41%.
Most of the category visits between 2021 and 2022 arose in the Province of Buenos Aires, followed by the Autonomous City of Buenos Aires and the provinces of Córdoba, Santa Fe and Mendoza.
* Most wanted cars (Jan.-Feb. 2023)
In the top 5 grade 0km models, the most requested vehicles were:
In the used category, the most sought-after models were pick-ups;