In the entertainment industry, it is common for series and movies to find their biggest success in the first days of their release on platforms such as Netflix. After that initial period, their popularity declines and they are relegated to the depths of the catalogue. However, there are times when a production manages to break this pattern and reappear unexpectedly. This is the case of ‘The Assistant’, a Netflix miniseries that has once again conquered the top 10 of the platform in various countries, thanks to TikTok.
Effects at the premiere of La Assistantna
The October 2021 debut of ‘The Assistant’ hasn’t gone unnoticed. In fact, the series became one of the biggest hits ever on Netflix, garnering millions of viewers around the world. However, as time went on, its popularity waned and it replaced ‘Who’s Anna?’ lost the title of most-watched miniseries to the massive success of . Nevertheless, the revival of ‘The Housekeeper’ starring Margaret Qualley has come to give this production a second chance, allowing it to reach an even wider audience.
how the assistant came to life
The unlikely phenomenon that has catapulted ‘The Assistant’ back to stardom originated on TikTok. A user of this platform decided to share a large number of clips from the series, generating a massive impact. One such clip managed to cross 60 million views, attracting the attention of a large audience. As a result, this free adaptation of Stephanie Land’s memoir quickly gained popularity and has become the most watched content on Netflix in many countries.
It is not the same in all countries
It is important to mention that, although Spain has not experienced such a resurgence, the most recent data for ‘La Asistenta’ shows its return to the top 10 in nearly 40 countries, including the United States, the United Kingdom, Australia, and the United States. Egypt and Canada. This shows that the effect of TikTok is not an isolated phenomenon, but has had a significant impact in many areas. Netflix has taken note of this situation and will surely take full advantage of TikTok’s potential as a powerful promotional tool for future projects. In fact, we have already seen how TikTok played a key role in the success of ‘Wednesday’, thanks to a famous dance sequence that generated several imitations.
