Swimwear brand Triangl has positioned itself as an industry leader through its innovative neoprene cut and influencer marketing strategy. Established just over a decade ago, Triangl has achieved great success and has become a globally recognized brand in Australia. With an impressive valuation of $200 million, Triangl has managed to create a community of loyal fans around the world.
However, this success is not without its challenges. Triangl co-founder Erin Deering had to make the difficult decision to step away from the brand at its height. However, through introspection and personal reflection, Deering found a new sense of purpose. Today, he shares the valuable lessons he’s learned on his journey through his podcast, book, and public presentations.
In a recent interview with Nadia Bartel of Ticker Business Learnings, Erin Deering opens up about her experiences and talks about the future of Triangl. Their insights offer a fresh perspective on the challenges and triumphs of building a successful brand in a highly competitive industry.
Frequently asked questions:
Q: What sets Triangl apart from other swimwear brands?
A: Triangl is differentiated by its innovative neoprene cut and influencer marketing strategy, offering stylish swimwear at affordable prices.
Q: How did Triangl achieve its global success?
A: Through a combination of innovative designs, strategic marketing tactics, and strong brand presence, Triangl has gained recognition and a dedicated fan base around the world.
Q: What challenges did Triangl face along the way?
A: Despite its rapid success, Triangl has experienced setbacks, including the departure of co-founder Erin Deering. However, the brand continues and continues to grow.
Q: How does Erin Deering share her experiences and knowledge?
A: Erin Deering now shares her valuable lessons through a variety of channels, including her podcast, book, and public presentations.