As a result of increased demand from the United States and Canada, shipments of Peruvian toys and games between January and October 2022 totaled $12,767,000, meaning a 16.3% increase (10 million) compared to those registered in the same period of 2021 . 977,000), reported the Association of Exporters (Edex) today.
He explained that the most important item was ‘the other’ toys which represent animals or humans’ ($11 million 382,000), with a significant increase of 40.7% and a share of 89.2% of total exports.
he also sent doll and doll Including clothing ($659,904), other toys ($259,525), clothing and accessories ($169,757), playing cards ($92,818), puzzles ($66,343).
buyer
According to the trade association, the chief buyer These products were in the analysis period America (with shipments of 6 million 562,000), their orders increased by 10.2%. This was followed by Canada (with orders for 3 million 575,000), which increased its demand by 15%.
“Between the two they represented 79% of the total sent,” Edex said.
The top ten are China ($792,108), Colombia (263,054), Australia (200,449), South Korea (156,220), Brazil (141,023), Chile (127,977), Panama (122,360), Switzerland (103,000), Germany (80,128) and Mexico (76,390).
global market
On the other hand, he pointed out that last year (January-December period) world sales of toys and games would have reached $277.8 billion and is expected to achieve sales of about $339.1 billion by 2025, with an average annual growth between 2022 and 2025. 6.9% between.
This is one of the main predictions of the ‘Trends Report’: Toys and GamesPrepared by CIEN-Adex Center for Global Economics and Business Research.
It emphasizes that the main trading countries of these products (both in export and in their domestic market) were China, India, the United States, Indonesia and Japan, between 5 they covered 52% of world sales in 2022.
foreign trade
main in 2021 toy exporters The world leaders were China, Germany, Japan, the Czech Republic, and Hong Kong, with shipments totaling $75.6 billion, accounting for 76% of total world shipments of toys and games.
Similarly, the United States, Germany, the United Kingdom, France and Japan were the main buyers of these products, registering sales of approximately $50.4 billion, accounting for 54.8% of global imports.
trends
The CIEN-Adex report also suggests that companies have been varying the marketing of their offers by launching electronic store And this toy retail and games through e-commerce platforms such as Amazon, Walmart Online and eBay.
In the same way, they are improving communication with their customers in the digital sphere, as well as digitizing their services and omnichannel in the procurement and order delivery process.
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??by Christian Ninahuanca pic.twitter.com/yilnizhxGb
– Andean Agency (@Agencia_Andina) January 9, 2023
(Fin) NDP/SDD
Published: 1/9/2023
