Wednesday, January 26, 2022

The valuation of the lash extension market will reach US$ 2.40 billion by 2031; TMR study

Albany, NY, January 13, 2022 /PRNewswire/ — Eyelash extensions are gathering steam as a major trend among beauty-conscious customers, which rests in large part due to the combined aspect of treatment optimization and safety. Individuals, especially older women have warmed to the trend of getting a full and natural lash look. Salons are adopting eyelash perm kits and offering longer lasting lift and curling components. Growing awareness of appropriate use, care and maintenance of lash extensions, and maintenance of lash extensions has increased the demand for complementary products, expanding the horizons of the lash extension market.

Well-established retailers and beauty brands are leveraging the power of influencer marketing to attract customers. In recent years, even small lash extension companies have fleshed out their strategies by promoting their various product categories through recommendations on social media and eCommerce reviews, finds a TMR study on the lash extension market. .

The TMR study states that the increased preference for cheap and easy-to-use eyelash extensions has translated into an attractive avenue for players in the lash extensions market. The global valuation of the lash extensions market is projected to grow at a CAGR of 7.6% during the forecast period 2021 – 2031. Russian lashes and Barbie lashes have generated particular interest among end users.

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Key Findings of the Lash Extension Market Study

  • Growth in Social Media Influencer Marketing Enriched Market Outlook: Professional clients are using influencer marketing by enrolling celebrity lash experts to raise awareness among individual clients. They are promoting lash extensions as a cheap and quick treatment. Social media marketing has opened up new avenues especially in the lash extension market. Retailers and brands are using influencer marketing for brand building activities as well as clearing various doubts regarding the treatment among beginners. Such activities are increasingly the decision of individual customers.
  • Individual users turn to specialist services for customized treatment: Lash extensions are not a one-size-fits-all treatment, and thus the type and cost of treatment varies. On the other hand, there is a longstanding trend of preferring affordable and easy-to-use eyelash lifts. This trend has opened up opportunities for start-ups to capture significant revenue during the forecast period.

The inclination towards professional salon services is driven by conscious choices to prevent potential irritation and the risk of infection. An increasing number of beauty brands, including start-ups, are offering complementary products specifically for removing lash extensions. Analysts at TMR say products such as lash extension-friendly oil-based cleansers, makeup removers and eye creams have gained traction in recent years, and are likely to provide value-grabbing opportunities to market players.

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Lash Extension Market: Key Drivers

  • Consumer affinity towards eyelash extensions is driven by the emerging beauty trend of products to ensure strong and thick eyelashes. Thus lash extensions are attracting the interest of women who have not found satisfactory results with mascara and false eyelashes. Social media marketing has fueled interest in such beauty treatments, especially among older women, to help them earn the trust of consumers.
  • Expanding the horizons of the lash extension market, licensed eyelash stylists have begun to gain demand. In addition, a slew of luxury beauty brands have emerged in developing and developed countries, thus expanding the commercialization avenue of premium ingredients.

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Lash Extension Market: Regional Growth Dynamics

Asia Pacific It had a major share of the global lash extensions market with approximately 37% revenue share in 2020. This regional market is anticipated to witness a rapid growth in revenue streams owing to the increasing presence of manufacturers and retailers. The steps being taken by social media marketing for beauty products have also bolstered the growth potential of the players in this sector.

Lash Extension Market: Major Players

Some of the major players in the Lash Extension Market are Xtreme Lashes, LLC., JTFIL Eyelashes, JAUNTSKY ARTS & CRAFTS CO., LTD., Emeda Eyelash Company, Eyelashesworld, beautiful lashes Extension, Qingdao Meisel International Trade Co., Babil Lash Factory Co., and Qingdao Lash Beauty Cosmetic Co., Ltd.

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Global Lash Extension Market: Segmentation

Lash Extension Market, Type . By

  • mink
  • human hair
  • Silk
  • Synthetic

Lash Extension Market, by Color

Lash Extension Market, By Length

  • 5 mm. So far
  • 5mm – 10mm
  • more than 10 mm

Lash Extension Market, By Price

Lash Extension Market by End User

  • Person
  • professional
    • beauty parlor
    • dermatology clinic
    • other

Lash Extension Market by Distribution Channel

  • Online
    • Company owned websites
    • eCommerce websites
  • offline
    • Supermarket / Hypermarket
    • specialty stores
    • other

Lash Extension Market by Region

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East And Africa (My)
  • South America

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